Sunsilk

Sunsilk Rebrands for a Modern Generation

Sunsilk, the iconic haircare brand, has entered a bold new chapter with a refreshed identity and a cultural celebration. The relaunch showcases modern packaging, a sleek new design, and updated storytelling that highlight its evolution into a science-backed, future-ready brand. By celebrating individuality, innovation, and self-expression, Sunsilk continues to inspire today’s confident young women.

As part of this rebrand, Sunsilk collaborated with the Mohan Sisters—Neeti, Shakti, and Mukti—to create a cultural milestone. The heart of this campaign is the record-breaking music video Nachdi Kudi, a vibrant celebration of music, dance, sisterhood, and the joy of expressive, beautiful hair.

‘Nachdi Kudi’: A Record-Breaking Celebration

The Mohan Sisters and Sunsilk unveiled Nachdi Kudi, a high-energy music video that set a World Record with sixteen diverse dance forms in one track, certified by the Asian Book of Records. Each sister played a defining role in bringing the project to life. Neeti Mohan powered the track with her voice, Shakti Mohan choreographed and performed brilliantly, and Mukti Mohan lit up the screen with charm and energy.Together, they introduced Bouncenatyam, symbolizing the bounce, confidence, and beauty Sunsilk Pink inspires in women.

Collaboration with Industry Leaders

Sunsilk worked with some of the finest names in the industry. Directed by Ruel Dausan Varindani, composed by Vikram Montrose, written by lyricist Kunaal Vermaa, and mixed by engineer Eric Pillai, the track embodies confidence, sisterhood, and self-expression. Their collective expertise created a cultural moment that goes beyond music and dance to capture Sunsilk’s new identity.

Voices Behind the Campaign

Sairam Subramanian, Vice President, Haircare at Unilever, described the campaign as a cultural celebration of music, dance, sisterhood, and self-expression. Amin Lakhani, President, Client Solutions, WPP Media South Asia, emphasised that the idea was designed as a social-first movement.

The Mohan Sisters’ Experience

Neeti Mohan expressed her excitement at lending her voice to a record-setting song and performing alongside her sisters. She said the track truly celebrates confidence and the joy of expression. Shakti Mohan called choreographing sixteen dance styles a challenging dream come true, saying it let her showcase Indian and global dance while celebrating the creativity and confidence Sunsilk represents. Mukti Mohan found working on the campaign with her sisters joyful and empowering, and said Sunsilk champions beauty and confidence in unique ways.

A New Era for Sunsilk

With its modern look and updated storytelling, Sunsilk has signaled the beginning of a new era. The rebrand reinforces its commitment to innovation, science-backed expertise, and vibrant self-expression. By blending cultural movements with its refreshed identity, Sunsilk has transformed its relaunch into something larger than life. It is not just a campaign but a movement that inspires women to embrace individuality, creativity, and confidence.

Sunsilk launched Nachdi Kudi, achieved record success, and positioned itself as a future-ready brand that is innovative and culturally relevant. Partnering with the Mohan Sisters allowed Sunsilk to create a campaign that celebrates confidence, sisterhood, and self-expression. This bold rebrand inspires women to shine with individuality and embrace the joy of being their truest selves.