SUGAR Cosmetics Marks 10 Years of Empowering Beauty with a Nationwide Celebration

SUGAR Cosmetics, a beloved brand among Gen Z and Millennial consumers, is celebrating an exciting milestone—10 years of breaking beauty barriers and empowering women to define their own version of beauty.

Since launching the Matte As Hell Crayon Lipstick in 2015, the brand has built a beauty empire with 550+ SKUs, a presence in 550+ cities, and over 50,000 retail touchpoints across India.

SUGAR Cosmetics has kicked off a multi-city birthday tour to bring the brand’s energetic spirit to its loyal customers. SUGAR launched the celebrations in Bangalore and took its vibrant, influencer-packed events to Mumbai, showcasing its signature lively vibe. Attendees enjoyed exclusive meet-and-greets with Vineeta Singh, Co-founder & CEO of SUGAR, along with giveaways, beauty experiences, new launches, music, mocktails, and more. Over 300 fans and influencers brought the SUGAR experience to life beyond products during high-energy celebrations. The tour now moves to Pune for more festivities.

Iconic Matte As Hell Crayon Lipstick Makes a Bold Comeback

The return of SUGAR’s Matte As Hell Crayon Lipstick its launch product and fan favorite marks a key highlight of this milestone. To mark a decade of bold beauty, SUGAR’S has relaunched this iconic lipstick in a limited-edition anniversary collection. Scarlett O’Hara red, Brandy Harrington, and Rachel Berry celebrate fearless femininity and embody strong, confident women.

Rich pigmentation, and smooth application that built its popularity. With over 7 million units sold across India, the lipstick continues to enjoy cult status.

Celebrating Bold Moves and Unstoppable Women

Vineeta Singh, Co-founder and CEO of SUGAR Cosmetics, shared her enthusiasm for the campaign, saying, “This celebration is a tribute to the incredible women who wear SUGAR and stand tall in their truth. Over the past decade, they helped us grow from 7 to over 550 SKUs, all starting with this iconic product.

Reflecting on the brand’s journey, Kaushik Mukherjee, Co-founder and COO, remarked, “SUGAR was never about playing it safe. From the beginning, we’ve embraced bold decisions and real conversations. Ten years later, we’re hungrier than ever and ready to break even more barriers.”

SUGAR Cosmetics: Moving Beyond Beauty

SUGAR Cosmetics pushes beauty boundaries with skin-loving, high-performance products and remains committed to bold innovation in its next chapter.