Fixderma

Fixderma, a leading skincare brand, has launched its latest campaign, “Glow Like a Champion,” highlighting the brand’s newly introduced Tomaglow range. Featuring Olympic gold medalist Neeraj Chopra, the campaign offers a fresh perspective on skincare, focusing on achieving real glow through discipline, consistency, and inner health rather than superficial aesthetics.

Neeraj Chopra: A Champion’s Discipline Meets Skincare

In the campaign’s inspiring film, Neeraj Chopra’s rigorous training regimen is seamlessly integrated with his skincare routine, which includes the Tomaglow Cleanser, Serum, and Cream. The narrative draws a strong parallel between Chopra’s dedication to his sport and the consistency required in a daily skincare routine, emphasizing that glow isn’t something you’re just born with — it’s something that’s earned through effort and discipline.

The film’s slice-of-life approach shows that both champions and everyday individuals can achieve a glowing appearance through persistence. The campaign is a reminder that, just like in sports, the best skincare results come from consistent care, rather than quick fixes or shortcuts.

Changing the Narrative Around Glow

Shaily Mehrotra, CEO and Founder of Fixderma, shared her thoughts on the campaign: “With Tomaglow, we are shifting the conversation away from superficial beauty and focusing on a deeper, more meaningful glow — one that comes from healthy skin and dedication.”

She added, “Glow Like a Champion is not just a tagline. It’s a philosophy that champions, like Neeraj Chopra, embody every day. He embodies resilience and authenticity, making him the perfect choice to showcase how discipline leads to a healthy glow.

Performance and Consistency in Skincare

The Tomaglow range is designed with the modern consumer in mind—those who value clinically backed products and prioritize consistency. Anurag Mehrotra, Director at Fixderma, explained, “We’re proud to extend Tomaglow’s positioning from just ingredients to inspiration. Neeraj Chopra’s partnership helps us connect with people who prioritize performance in every aspect of life, including skincare.

The campaign also features Sahil Silwal and Rohit Yadav, emerging javelin athletes, adding authenticity and relatability to the narrative. This reinforces the message that skincare is for everyone, whether you’re an athlete or just someone looking to improve your skin’s health and radiance.

Targeting Fitness Enthusiasts and Skincare Lovers

Tomaglow is designed for anyone seeking a complete skincare routine that combats pigmentation, dullness, and other common skin issues. The range is perfect for skincare-conscious men and women, whether they are beginners or seasoned skincare enthusiasts.

Viewfindr Films directs the campaign, promoting it widely across YouTube, Instagram, and Meta with influencer and expert-led extensions. Additionally, Fixderma strategically became the official skincare sponsor of the Neeraj Chopra Classic 2025, India’s first international javelin throw competition. This partnership highlights the Tomaglow range and reinforces the campaign’s message by linking skincare excellence with athletic performance.

Conclusion: Achieving Real Glow with Tomaglow

Fixderma’s ‘Glow Like a Champion’ campaign champions a real, lasting glow—earned through discipline and consistency, like athletic training. With Neeraj Chopra as its face, Tomaglow champions skincare for those who value health, beauty, and high performance. Whether you’re looking to fight dullness, pigmentation, or simply enhance your skin’s natural radiance, Tomaglow provides a comprehensive solution.