Lux Cozi Launches HEATEK Thermal Wear with Varun Dhawan and Jacqueline Fernandez

Lux Cozi Expands Comfort Wear Portfolio

Lux Cozi, one of India’s most trusted comfort wear brands, has launched its new HEATEK thermal wear range, blending innovation, affordability, and style. The launch is supported by a lively TV commercial starring brand ambassadors Varun Dhawan and Jacqueline Fernandez, who bring energy and humor to the campaign.

The campaign carries the tagline “Garmi Ka Ehsaas”, highlighting HEATEK’s promise of superior warmth. Set in a playful winter cabin, the ad shows Jacqueline chasing Varun to stay warm, with HEATEK thermals emerging as the ultimate solution. Their vibrant chemistry reinforces the brand’s message of comfort meeting innovation.

A Legacy of Trust and Innovation

Speaking about the launch, Ashok Kumar Todi, Chairman, Lux Industries, emphasized the company’s vision:
“Lux Industries’ legacy is built on trust and accessibility. HEATEK embodies our philosophy of delivering premium quality at affordable prices, while keeping pace with evolving consumer needs. With this launch, we are strengthening our tradition of innovation for Indian households.”

Saket Todi, Executive Director, Lux Industries, added:
“The HEATEK range redefines warmth and inclusivity. With Varun and Jacqueline leading our campaign, we want every consumer to experience cozy winters paired with modern style and dependable performance.”

Four Variants for Every Winter Need

The HEATEK collection is designed for men, women, and children, offering four distinct thermal options to cater to varying levels of winter intensity:

Premium Thermals – 888: Featuring a fur-layered, snow-safe fabric ideal for extreme cold, priced between ₹375 and ₹480 for men and women.
Smart Thermals – 777: Crafted with heat-lock technology and moisture absorbency, priced between ₹315 and ₹400 for men.
Luxury Thermals – 555: A lightweight, versatile option designed for layering, priced between ₹171 and ₹410 for men, women, and kids.
Quilted Thermals – 333: Everyday starter thermals for mild winters, priced between ₹161 and ₹400 for the entire family.

This diverse range ensures that consumers can choose products tailored to their needs, whether for mild winters or extreme cold.

Redefining Style and Warmth

With the launch of HEATEK, Lux Cozi is reshaping how Indians perceive thermal wear. Brands now position thermals as stylish winter essentials, not just functional wear. The campaign demonstrates that warmth and fashion can coexist, making HEATEK a family-friendly choice for modern households.

By pairing advanced textile technology with affordability, Lux Cozi ensures that premium-quality thermals are accessible to a wide consumer base.

A Step Toward Mainstream Thermal Wear

Lux Cozi’s introduction of the HEATEK range aims to make advanced thermal wear a mainstream choice across India. The collection caters to diverse climatic needs while appealing to style-conscious consumers. Backed by star power, affordability, and innovation, the brand reinforces its promise of reliability and comfort for Indian families.

Varun Dhawan and Jacqueline Fernandez lead the “Garmi Ka Ehsaas” campaign as Lux Cozi positions HEATEK thermals as the go-to choice for stylish, cozy winters. Offering four versatile variants, the collection delivers on warmth, durability, and affordability, making it a perfect blend of tradition and innovation.