Cadbury Dairy Milk

Cadbury Expands Its Chocolate Line in India

Cadbury Dairy Milk, India’s most iconic chocolate brand, has unveiled Milkinis, a crème-filled chocolate bar designed for the modern snacker. With this launch, the brand expands its Indian portfolio, offering a playful, creamy twist on its classic chocolate. Targeted at younger, on-the-go consumers, Milkinis is set to become the perfect everyday indulgence.

A Creamy Innovation for Chocolate Lovers

Milkinis brings together Cadbury’s trusted chocolate shell with a smooth, milk crème centre, creating a bite-sized indulgence that feels new yet familiar. The product is available in two pack formats—a 17g single bar priced at ₹20 for quick snacking and a 34g twin-bar pack priced at ₹40 for those who love to share.

This dual offering makes Milkinis versatile, appealing to both solo snackers and consumers who enjoy playful, shareable treats.

Meeting Evolving Snacking Trends

Indian consumers are increasingly shifting toward convenient, bite-sized formats that deliver joy in smaller portions. With Milkinis, Cadbury directly addresses this demand by introducing a chocolate bar that combines portability with indulgence.

Nitin Saini, Vice President – Marketing, Mondelez India, explained the thought behind the launch:
“With Cadbury Dairy Milk Milkinis, we’re introducing a new way to enjoy the chocolate Indians know and love. This unique milk crème format is designed to delight with a playful, shareable treat that speaks to today’s evolving snacking habits.”

His words underline the brand’s vision of blending innovation with consumer insights to stay relevant in a competitive market.

Designed for Today’s Young Consumers

Milkinis is tailored for younger audiences who value both taste and convenience. Its playful design and creamy twist make it especially appealing to children, teenagers, and young adults looking for a quick, fun treat. Whether eaten during study breaks, social hangouts, or as a post-meal indulgence, Milkinis fits seamlessly into modern lifestyles.

Cadbury’s Legacy of Innovation Continues

For decades, Cadbury Dairy Milk has been synonymous with chocolate in India. From its classic bars to festive gift packs, the brand has consistently reinvented itself while staying true to its rich heritage. The launch of Milkinis continues this tradition of innovation and excitement, offering a fresh experience while reinforcing the joy of Cadbury chocolate.

Cadbury strengthens its position by introducing crème-filled bars that celebrate indulgence and adapt to changing Indian tastes.

Perfect for Snacking and Sharing

Milkinis stands out as a versatile product. The single bar pack makes it the ideal companion for busy days, while the twin-bar pack caters to moments of sharing with friends or family. This flexibility makes the product appeal to everyone—from kids craving a quick bite to adults seeking a sweet pick-me-up.

Conclusion

With Cadbury Dairy Milk Milkinis, Mondelez India adds a delicious, crème-filled twist to its legendary chocolate range. Available in convenient, affordable formats, Milkinis perfectly balances indulgence with playfulness. Cadbury caters to evolving snacking habits and celebrates the joy of sharing, proving once again why it remains India’s most loved chocolate brand.