Safari

A Tech-Driven Travel Upgrade Is Here

Safari has partnered with boAt to launch Safari Trackr, a Bluetooth-enabled, trackable luggage line. Set to debut during Amazon Prime Day (July 12–14, 2025), the launch aims to eliminate common travel woes like misplaced baggage. With this innovation, the two brands blend design and technology to deliver a connected and secure travel experience.

Safari and boAt built this range with real-time location tracking in mind, integrating the boAt Tag, a Bluetooth Low Energy (BLE) device compatible with Android and iOS. Travellers can track their luggage directly from their smartphones, ensuring peace of mind no matter where their journey takes them.

Stylish, Durable Luggage Meets Smart Connectivity

Safari unveiled the “Your Safari Got Safer” campaign alongside the product launch. The Safari Trackr line includes three sizes—cabin, medium, and large—and comes in three colours: Signature Black, Blue, and Green. Safari designed each piece using 100% polycarbonate, combining sleek aesthetics with long-lasting durability.

The luggage offers a stress-free experience for solo travellers, families, and professionals by merging high performance with smart tech. Whether you’re traveling across continents or across cities, Safaris Trackr brings convenience to the journey.

Real-Life Travel Stories Drive the Campaign

To highlight real-world use, Safari and boAt created two digital films. One showcases common airport mishaps—such as lost or misrouted baggage—while the other follows a traveller as they hop from one destination to another with confidence, enabled by smart luggage tracking.

These stories aim to connect with frequent flyers and millennials who rely on technology for smarter, more secure lifestyles.

Leadership Voices Back the Collaboration

Sudhir Jatia, Managing Director of Safari Industries, explained the motivation behind the innovation:“We recognised that travellers don’t just carry luggage—they carry their life while travelling. By teaming up with boAt, we built a solution that solves real problems. Safari Trackr is smart, stylish, and stress-free.”

Sameer Mehta, CEO of boAt, shared how the technology directly solves a critical pain point:“Our boAt Tag technology gives travellers the ability to track what matters most—anytime, anywhere. This collaboration helps us extend that tech into a new, practical category.”

Siddharth Bhagat, Director at Amazon Fashion and Beauty, highlighted the innovation’s retail impact:“We’re thrilled to launch the Safari Trackr x boAt smart luggage during Prime Day. This collaboration brings together smart tech and functional design—offering customers a unique, tech-enabled travel companion.”

Travel Just Got Smarter

With Safari Trackr, Safari and boAt have created a first-of-its-kind product for the Indian market. The smart luggage solution offers durability, connectivity, and real-time tracking—all at an accessible starting price of ₹4,499.

By bringing together cutting-edge technology and thoughtful design, the brands are redefining what travellers can expect from their luggage—not just bags, but smart companions for safer, smarter travel.