boAt Launches Flagship TWS Earbuds Co-Tuned by Imtiaz Ali and Technical Guruji

01 · boAt Introduces New Audio Innovations with Nirvana Zenith Pro and Ivy Pro

02 · boAt Sound Council Co-Tunes the Earbuds for Balanced Audio

boAt brought together filmmaker Imtiaz Ali, Grammy-winning sound engineer Luca Bignardi, and tech YouTuber Gaurav Chaudhary (Technical Guruji) to form the boAt Sound Council. This elite team co-tuned the Nirvana Zenith Pro and Ivy Pro, each contributing unique expertise—Ali shaped immersive, story-driven sound design, Bignardi handled acoustic precision, and Chaudhary refined everyday usability.

Together, they fine-tuned the earbuds to deliver a perfect blend of clarity, emotional resonance, and technical brilliance.

boAt Focuses on Purpose-Driven Audio Engineering

According to Aman Gupta, Co-founder and CMO of boAt, the company didn’t just endorse this product with celebrities—it engineered it with experts consumers trust. “Consumers today trust individuals and experts. With the Sound Council, we’ve co-tuned audio that feels engineered, not just endorsed,” said Gupta.

boAt steered away from typical celebrity marketing and instead built a development process led by authentic voices and craft-driven design.

boAt Designs the Earbuds for High Performance in Daily Life

4These earbuds deliver immersive sound while offering studio-level acoustic tuning, smart ambient modes, and effective noise isolation.

boAt also ensured that users experience comfort, control, and consistent performance no matter their environment, making the earbuds versatile for professional and casual settings alike.

boAt Sets a New Standard in India’s TWS Market

With this launch, boAt reaffirms its commitment to pioneering innovation in India’s audio tech space. The Sound Council collaboration shows boAt’s dedication to pushing boundaries—not just selling gadgets but creating meaningful listening experiences.

boAt rolls out Nirvana Zenith Pro and Ivy Pro to set new standards in quality, user-focused design, and audio engineering.

Ayush Shah The strategists and writers at Mad About Marketing, writing up what we see in the work every week.