Call Me Chunky Breaks Arjun Kapoor’s Poker Face in Debut Campaign

A Bold Debut for Call Me Chunky

New-age ice cream brand Call Me Chunky has launched its first campaign, Unlocking Emotions, One Chunk at a Time, featuring Bollywood star Arjun Kapoor. The campaign, created by agency Moonshot, plays on Kapoor’s famously straight poker face and turns it into a stage for humor, indulgence, and unfiltered emotion.

By combining quirky storytelling with Kapoor’s deadpan style, Call Me Chunky establishes itself as a brand that is playful, bold, and impossible to ignore.

Unlocking Emotions, One Spoon at a Time

The campaign film places Arjun Kapoor in exaggerated, meme-worthy situations—from ghostly encounters to awkward birthday parties and even Tarantino-inspired drama. No matter the chaos, his poker face never breaks.

That is, until a tub of Call Me Chunky enters the scene. One spoonful of the chunky, indulgent ice cream transforms his expression into pure joy, laughter, and even happy tears. The message is clear: Call Me Chunky isn’t just ice cream—it’s indulgence so rich and bold that it unlocks emotions you can’t hide.

The Brand Philosophy

Ashish Tendulkar, Chief Operating Officer, Call Me Chunky, explained the creative idea behind the campaign:
“Arjun’s ability to stay straight-faced in any situation gave us the perfect setup. Only something as bold, chunky, and indulgent as our ice cream could bring out that flood of emotions. With this campaign, we’ve captured the joy, mischief, and unfiltered delight that define Call Me Chunky, because for us, it’s never just ice cream—it’s about chunking up life in the most unforgettable way.”

This positioning highlights the brand’s mission of delivering not just flavor but also experiences full of texture, character, and delight.

Six Flavours of Chunky Indulgence

Launched earlier this year, Call Me Chunky has entered India’s premium ice cream market with six indulgent flavors designed to stand out:

Berry Cheesy Dream: A cheesecake-strawberry fusion.
Cookie Caramel Charms: A sweet-salty crunch delight.
Pop-Pop Caramel: A mix of chocolate, caramel, and popcorn.
Fudgy Rocky Road: A chocolate overload with marshmallows and nuts.
Choco Brownie Spells: Gooey brownie chunks with chocolate richness.
Raspy Choco White: A raspberry and white chocolate swirl.

Each flavor embodies the brand’s promise of being bold, playful, and irresistibly chunky.

Availability and Accessibility

Currently, Call Me Chunky’s is available across Mumbai, Pune, and Bengaluru, ensuring both online and offline accessibility. Consumers can order through Swiggy, Zomato, Zepto, Swiggy Instamart, and Blinkit. The brand also stocks in Nature’s Basket, Foodsquare, Freshpick, Star Bazaar, and Spar Hypermarket for premium retail shoppers.

Call Me Chunky’s debuted in the Indian premium ice cream segment with a bold, memorable campaign featuring Arjun Kapoor. By blending star power, humor, and indulgence, the brand highlights how one spoonful of its chunky ice cream can unlock emotions like no other. Backed by six adventurous flavors and wide availability, Call Me Chunky is set to redefine indulgence—one chunk at a time.