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ITC Foods Goes Local With Festivals — From Rath Yatra Intensity to Abol Tabol Bingo
ITC Foods CMO Shuvadip Banerjee on leaning into regional festivals with authenticity — denser Rath Yatra plays, Yippee street-style Durga Puja sampling, and Bingo Tedhe Medhe…
Salil Gandhi Joins Nykaa as Deputy General Manager – Marketing
Salil Gandhi steps in as Nykaa’s Deputy General Manager – Marketing, owning brand campaigns, performance and growth across online and offline as the beauty-and-fashion platform pushes…
SIX6R Hits India at ₹79 — Clean-Label Sparkling Water With No Sugar, No Sweeteners
New sparkling water brand SIX6R launches Classic, Lemon and Peach at ₹79 a can — carbonated water and fruit flavour only, pitched as a diabetic-friendly habit…
West Bengal Tourism’s New Brand Reveal Gets Roasted — Eiffel Tower, Pyramids, Barely Any Bengal
West Bengal Tourism’s fresh logo and ‘Where India Feels Different’ identity launch sparks a social pile-on after the promo film leans on global landmarks — with…
JioStar Puts Four Bigg Boss Hosts on One Screen — South Editions Premiere Together
JioStar drops a crossover promo with Vijay Sethupathi, Nagarjuna, Kichcha Sudeepa and Mohanlal as Bigg Boss Tamil, Telugu, Kannada and Malayalam open on the same day…
ONLY Puts Smriti Mandhana on Autumn Denim — Fit, Instinct and Switch-Ups
BESTSELLER India’s ONLY taps Smriti Mandhana for its Autumn 2026 Denim / ONLY Fit push — jeans and statement jackets built to restyle on repeat
Valvoline and Spinny Back India–Afghanistan Friendship Cup — Presenting Sponsor Meets Powered By
Valvoline joins as Presenting Sponsor and Spinny continues as Powered By for the three-match India–Afghanistan Friendship Cup T20Is in Delhi
Lay’s ‘Kholo, Ranbir Se Milo’ Turns a ₹20 Pack Into a Meet-Ranbir Ladder
Lay’s stacks a six-week WhatsApp contest on eligible ₹20 packs — 3 packs for a console shot, 20 for a meet with Ranbir Kapoor, ₹2 crore…
Zepto × Milky Mist Puts Dahi Handi in the App — ‘Matki Phod’ for Janmashtami
Zepto and Milky Mist turn Janmashtami’s Dahi Handi into an in-app ‘Matki Phod’ game — with surprise offers for users who finish ~ Mumbai, September 2026:…
Moksh Chopra Leaves KFC India for Taco Bell — Market Lead, Indian Subcontinent
After 16 years at Yum!, Moksh Chopra exits as KFC India GM — with ~27% market share and a doubled store footprint on his watch —…
Underneat Puts Bra Marks on Bengaluru Billboards — Comfort on Myntra M-Now in 30 Minutes
Underneat, co-founded by Kusha Kapila, turns everyday strap imprints into bold OOH as it goes live on Myntra’s 30-minute M-Now in Bengaluru. Bengaluru, September 2026: Innerwear…
HUL Goes Social-First — 600 Influencers a Month and 60%+ Media on Digital
Hindustan Unilever rewires brand building around creators, AI studios and social listening — scaling influencers from four a month to 600, with more than 60% of…