~ Valvoline joins as Presenting Sponsor and Spinny continues as Powered By for the three-match India–Afghanistan Friendship Cup T20Is in Delhi ~
New Delhi, September 2026: Lubricants brand Valvoline has signed on as Presenting Sponsor of the India–Afghanistan Friendship Cup, while pre-owned car marketplace Spinny continues as the Powered By partner for the three-match T20I series — rights and production handled by ITW Universe with TCM.
The fixtures land on September 13, 15 and 17 at the Arun Jaitley Cricket Stadium in New Delhi, part of Afghanistan’s Future Tours Programme. Three back-to-back international T20Is in the capital give brands a short, high-heat window where live cricket, fan passion and storytelling sit in one place.
Beyond the title and powered-by slots, the property has also drawn Royal Stag as Packaged Drinking Water Partner and Groww as an investment-app partner — a spread that shows how bilateral cricket still pulls advertisers across auto, FMCG and fintech.
The India–Afghanistan Friendship Cup is more than a three-match cricketing contest… We are seeing brands look beyond conventional sponsorship and explore how they can become part of the larger fan experience and storytelling around a sporting property,” said Bhairav Shanth, Co-Founder, ITW Universe.
International cricket used to sell logo boards. Valvoline and Spinny are buying a three-night narrative in Delhi — presenting plus powered-by — before the first ball is even bowled.
