~ Zepto and Milky Mist turn Janmashtami’s Dahi Handi into an in-app ‘Matki Phod’ game — with surprise offers for users who finish ~
Mumbai, September 2026: Quick-commerce platform Zepto has teamed up with dairy brand Milky Mist to bring the traditional Dahi Handi celebration into its app for Janmashtami — via an interactive game called ‘Matki Phod’.
Users search “Matki Phod” on Zepto, then tap to help Kanha get closer to the handi. The ritual becomes a short digital play loop inside the grocery app, ending with surprise offers for those who complete the game.
The creative idea leans on Janmashtami’s cultural link to Lord Krishna and Dahi Handi: helping Kanha reach his favourite treat perched atop the handi. Festive storytelling, gamification and commerce sit in one flow — brand time that also nudges a cart.
Quick commerce usually sells festival availability. Zepto and Milky Mist are selling festival participation — turn the handi into a tap game, then reward the finish — so Janmashtami lives inside the app, not only on the shelf.
