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Opraah’s OPay Puts Exclusive Creators on a 48-Hour Pay Clock
Opraah shifts payment risk off its exclusive creators with OPay — a 48-hour go-live payout policy aimed at the weeks-to-months delay problem in influencer marketing.

Ugaoo’s ‘Tiger Aisa Kyun Hai?’ Turns Jackie’s Plant Babies Into Father-Son Comedy
Ugaoo puts Jackie and Tiger Shroff in a humour-led ‘Tiger Aisa Kyun Hai?’ film that blames childhood plant rivalry for Tiger’s backflips — and sells easier…

Specta Quartz Surfaces Puts Jim Sarbh on Quartz — From Watch Precision to Kitchen Counters
Specta Quartz Surfaces taps Jim Sarbh’s watchmaking heat to reframe quartz — from the crystal inside a dial to engineered surfaces built on precision

ChatGPT India’s ‘To Teachers Who Just Know’ Puts Study Mode Ahead of Shortcut Homework
ChatGPT India marks Teachers’ Day with a humour-led film where teachers spot AI-assisted homework — and steers teens toward Study Mode, quizzes and family controls instead…

LAVA’s AGNI 4N UK Launch Turns Phone Frustration Into a Creator Comedy
Indian smartphone brand LAVA enters the UK with AGNI 4N via a SW Network film that casts phone fatigue as a fictional support group — then…

BIBA’s ‘For Teachers — A Class Apart’ Turns Educators Into an Annual Brand Property
BIBA names teachers as a year-round community — Teacher Privilege Pass at 15% off, a week-built Teacher’s Wardrobe edit, and a BIBA Teacher Circle beyond one…

HDFC Mutual Fund’s ‘Teachers Turn Investors’ Puts Educators’ Own Finances on the Report Card
HDFC Mutual Fund flips Teachers’ Day onto educators themselves — a report-card Financial Well-Being Test and ‘Teacher’s Legacy Portfolio’ ask who is planning for the planners…

CoinDCX’s #TeachersHarJagah Finds Money Lessons Outside the Classroom
CoinDCX marks Teachers’ Day with #TeachersHarJagah — a film that turns gardeners, auto rides and fruit stalls into finance lessons, with a 2 Cr+ people learning…

XYXX Turns Shirt-Pulling Into Comedy — Six Episodes for Men’s Shapewear
XYXX and 145 East turn everyday male body-consciousness into a six-episode comedy series — ‘The Shirt Puller’ lands after ‘The Bangla Baddies’ crossed 1.25 lakh views…

SpeakX Puts MS Dhoni on ‘Muh Khol, English Bol’ — Investor, Face, and In-App Coach
SpeakX signs MS Dhoni as brand ambassador after his investment, and launches a humour-led ‘Muh Khol, English Bol’ film that turns speaking hesitation into the product…

Maruti Suzuki Scales Bigg Boss Tie-Up to Five Regional Editions — Tamil to Bangla
Maruti Suzuki expands its festive Bigg Boss play from four Southern markets to five regional editions on JioStar and JioHotstar — with customised tasks and brand…

Turtlemint’s ‘Naye India Ka Naya Digital Partner’ Puts 6.9 Lakh Advisors — Not Ads — at the Centre
Fresh brand film from Teen Bandar celebrates six real Digital Partners across B30 India as Turtlemint leans into Insurance for All by 2047 — and a…