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Brands

The brands making news, and the moves behind them

Opraah’s OPay Puts Exclusive Creators on a 48-Hour Pay Clock
Advertising05 Sep

Opraah’s OPay Puts Exclusive Creators on a 48-Hour Pay Clock

Opraah shifts payment risk off its exclusive creators with OPay — a 48-hour go-live payout policy aimed at the weeks-to-months delay problem in influencer marketing.

Ugaoo’s ‘Tiger Aisa Kyun Hai?’ Turns Jackie’s Plant Babies Into Father-Son Comedy
Brands05 Sep

Ugaoo’s ‘Tiger Aisa Kyun Hai?’ Turns Jackie’s Plant Babies Into Father-Son Comedy

Ugaoo puts Jackie and Tiger Shroff in a humour-led ‘Tiger Aisa Kyun Hai?’ film that blames childhood plant rivalry for Tiger’s backflips — and sells easier…

Specta Quartz Surfaces Puts Jim Sarbh on Quartz — From Watch Precision to Kitchen Counters
Brands05 Sep

Specta Quartz Surfaces Puts Jim Sarbh on Quartz — From Watch Precision to Kitchen Counters

Specta Quartz Surfaces taps Jim Sarbh’s watchmaking heat to reframe quartz — from the crystal inside a dial to engineered surfaces built on precision

ChatGPT India’s ‘To Teachers Who Just Know’ Puts Study Mode Ahead of Shortcut Homework
Brands05 Sep

ChatGPT India’s ‘To Teachers Who Just Know’ Puts Study Mode Ahead of Shortcut Homework

ChatGPT India marks Teachers’ Day with a humour-led film where teachers spot AI-assisted homework — and steers teens toward Study Mode, quizzes and family controls instead…

LAVA’s AGNI 4N UK Launch Turns Phone Frustration Into a Creator Comedy
Brands05 Sep

LAVA’s AGNI 4N UK Launch Turns Phone Frustration Into a Creator Comedy

Indian smartphone brand LAVA enters the UK with AGNI 4N via a SW Network film that casts phone fatigue as a fictional support group — then…

BIBA’s ‘For Teachers — A Class Apart’ Turns Educators Into an Annual Brand Property
Brands05 Sep

BIBA’s ‘For Teachers — A Class Apart’ Turns Educators Into an Annual Brand Property

BIBA names teachers as a year-round community — Teacher Privilege Pass at 15% off, a week-built Teacher’s Wardrobe edit, and a BIBA Teacher Circle beyond one…

HDFC Mutual Fund’s ‘Teachers Turn Investors’ Puts Educators’ Own Finances on the Report Card
Advertising05 Sep

HDFC Mutual Fund’s ‘Teachers Turn Investors’ Puts Educators’ Own Finances on the Report Card

HDFC Mutual Fund flips Teachers’ Day onto educators themselves — a report-card Financial Well-Being Test and ‘Teacher’s Legacy Portfolio’ ask who is planning for the planners…

CoinDCX’s #TeachersHarJagah Finds Money Lessons Outside the Classroom
Advertising05 Sep

CoinDCX’s #TeachersHarJagah Finds Money Lessons Outside the Classroom

CoinDCX marks Teachers’ Day with #TeachersHarJagah — a film that turns gardeners, auto rides and fruit stalls into finance lessons, with a 2 Cr+ people learning…

XYXX Turns Shirt-Pulling Into Comedy — Six Episodes for Men’s Shapewear
Marketing05 Sep

XYXX Turns Shirt-Pulling Into Comedy — Six Episodes for Men’s Shapewear

XYXX and 145 East turn everyday male body-consciousness into a six-episode comedy series — ‘The Shirt Puller’ lands after ‘The Bangla Baddies’ crossed 1.25 lakh views…

SpeakX Puts MS Dhoni on ‘Muh Khol, English Bol’ — Investor, Face, and In-App Coach
Advertising05 Sep

SpeakX Puts MS Dhoni on ‘Muh Khol, English Bol’ — Investor, Face, and In-App Coach

SpeakX signs MS Dhoni as brand ambassador after his investment, and launches a humour-led ‘Muh Khol, English Bol’ film that turns speaking hesitation into the product…

Maruti Suzuki Scales Bigg Boss Tie-Up to Five Regional Editions — Tamil to Bangla
Advertising05 Sep

Maruti Suzuki Scales Bigg Boss Tie-Up to Five Regional Editions — Tamil to Bangla

Maruti Suzuki expands its festive Bigg Boss play from four Southern markets to five regional editions on JioStar and JioHotstar — with customised tasks and brand…

Turtlemint’s ‘Naye India Ka Naya Digital Partner’ Puts 6.9 Lakh Advisors — Not Ads — at the Centre
Brands05 Sep

Turtlemint’s ‘Naye India Ka Naya Digital Partner’ Puts 6.9 Lakh Advisors — Not Ads — at the Centre

Fresh brand film from Teen Bandar celebrates six real Digital Partners across B30 India as Turtlemint leans into Insurance for All by 2047 — and a…