Turtlemint’s ‘Naye India Ka Naya Digital Partner’ Puts 6.9 Lakh Advisors — Not Ads — at the Centre
~ Fresh brand film from Teen Bandar celebrates six real Digital Partners across B30 India as Turtlemint leans into Insurance for All by 2047 — and a newly listed chapter ~
Mumbai, September 2026: Turtlemint is skipping the usual fintech-hero face for a campaign built around the people who actually sell the policies. The platform has launched ‘Naye India Ka Naya Digital Partner’, a brand film that spotlights its network of more than 691,000 Digital Partners expanding insurance and financial-product access across India. Creative is by Teen Bandar, with rollout on LinkedIn and YouTube.
The film follows six Digital Partners by name and place: Jignesh Thakkar (Vadodara), Trupti Patil (Jharkhand), Anandamoy Das (Kolkata), Priya Mishra (Prayagraj), Ravi Rajput (Mehsana) and Vishwas Pawar (Sangli). The cast cuts across women, homemakers, small business owners and first-generation entrepreneurs — including a partner who pushed past the idea that insurance is “for men” and now earns nearly Rs 1 lakh a month working from home.
Under the film sits a scale story Turtlemint wants the market to notice: 1.15 lakh+ Digital Partners added in FY26 (network now 6.5 lakh+), Platform Premium up 31% YoY to Rs 3,868 crore, revenue from operations up 57% YoY to Rs 1,098 crore, a first-ever profitable quarter in Q4 FY26, 46 insurer partners, 30 million+ policies facilitated, 5.5 lakh+ registered PoSPs (as of 30 June 2026) and reach across 19,000+ pincodes.
Dhirendra Mahyavanshi, CMD & CEO, framed every policy as a better-protected family and every partner as a local entrepreneur — trusted advisors who help customers compare products, navigate claims and decide, while building their own businesses. The line to Insurance for All by 2047 is explicit.
Anand Prabhudesai, ED & COO, tied the film to platform enablement — onboarding, learning, tools, product access — and called the listed chapter only the beginning.
Most insurtech brand work sells “simple app, happy family.” Turtlemint is selling distribution as brand — B30 entrepreneurs as the face of trust — on a LinkedIn + YouTube mix built to recruit partners and tell a national access story at the same time. If the film makes the next lakh of advisors feel seen, the platform gets brand equity and pipeline from the same creative.
