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WhatsApp Puts Bharat Connect Bill Payments Inside Chat — 22,722 Billers, One ₹ Tap
WhatsApp rolls out Bill payments in India on Bharat Connect — 22,722 billers across 30 categories, UPI and cards, all inside the chat app.

Balaji Telefilms Partners with YouTube for Five 4K Originals — 200 Episodes on TheIndianKDrramas
Balaji Telefilms and YouTube launch five 4K originals spanning 200 episodes on TheIndianKDrramas — Ekta Kapoor keeps the IP; ads and brand deals fund the slate.

Netflix’s “Into the Southverse Puts Southern Films and Series on One Homepage Hub
Netflix launches Southverse in India — Tamil, Telugu, Malayalam and more under one hub, with a new southern title every week through 2026.

Axis Bank and Scapia Launch Co-Branded Travel Card That Puts Spends, Rewards and Bookings in One App
Axis Bank and travel fintech Scapia stitch payments, rewards and bookings into one app-led co-branded card for India’s next-gen travellers ~ Mumbai / Bengaluru, September 2026:…

Virgio Thursday With Growster Turns Weekly Drops Into a Day Shoppers Own
Growster’s Virgio Thursday platform makes Thursday mean new fashion entertainment-first films built around Virgio’s weekly drop calendar.

The EPIC Company Acquihire of The Dosa Studios Puts GenAI Storytelling Inside EPIC AI Lab
The EPIC Company (formerly IN10) acquihires GenAI studio The Dosa Studios — Anwar Khan and Annanyaa Nautiyal join EPIC AI Lab as EVPs to scale generative…

Navneet’s “Save as Tr.” Asks India to Rename Teachers Beyond Subject Labels
Navneet Educations Teachers Day film under Tr. for Teachers pushes parents and students to save educators as Tr. + name — not Maths Sir.

HDFC Bank’s “Vigil Aunty Says – Laziness Saves” Turns Fraud Awareness Into Stand-Up on JioHotstar
HDFC Bank and Kinnect extend Vigil Aunty into a seven-episode JioHotstar comedy special — and an unfinished billboard — that makes pausing the smart response to…

UNIVO Becomes First Major Indian Edtech to Advertise on ChatGPT
Noida-based UNIVO Education is running ChatGPT campaigns directly for university partners as course discovery shifts from search boxes to conversations.

Mankind Pharma’s “Angdaan Mahadaan” Pushes 1 Crore Indians to Pledge Organ Donation
Mankind Pharma’s Angdaan Mahadaan, with NOTTO and transplant specialists on stage, aims to inspire 1 crore organ-donation pledges — awareness as a national movement.

Inshorts Turns The Traitors Into a Feed Clue Hunt for Prime Video Season 2
Inshorts interactive takeover for Prime Videos The Traitors Season 2 hides cat, dagger, cloak and shield clues in the news feed — tap to unlock teasers,…

Flipkart Puts Microdrama Inside the Shopping App with a Play-Tab Drama Feed
Flipkart’s Play tab adds a Drama microdrama feed TTT, Pratilipi and Pinkvilla in the mix — turning short-form shows into an in-app engagement play ahead of…