~ SpeakX signs MS Dhoni as brand ambassador after his investment, and launches a humour-led ‘Muh Khol, English Bol’ film that turns speaking hesitation into the product pitch ~
New Delhi, September 2026: AI English platform SpeakX has named former India captain MS Dhoni its brand ambassador — after his recent investment — and rolled out a digital campaign, ‘Muh Khol, English Bol’, built to push Indians who studied English but freeze when it counts to start speaking.
The film, conceptualised with Mumbai agency ZeroFifty Mediaworks, uses humour and everyday situations to reframe spoken English as practice, not perfection. SpeakX will extend the idea into high-impact visual broadcast placements, while Dhoni’s role also lands inside the product — recognising learner progress and nudging users at key milestones in the app.
Arpit Mittal, CEO & Founder, SpeakX, said: “SpeakX was built around a simple belief: people shouldn’t be held back by their spoken English from participating fully in the lives they are building. Most Indians have studied English for years but often haven’t had the space to practise speaking without the fear of being judged. ‘Muh Khol, English Bol’ brings this idea to life in a simple, relatable and human way, encouraging people to take that first step. MS Dhoni brings his natural confidence and energy to the campaign, and his investment in SpeakX and role as Brand Ambassador is a strong endorsement of both the problem we’re solving and the opportunity ahead.”
MS Dhoni added: “Confidence doesn’t come from knowing more; it comes from putting yourself out there, practising and doing it again. I liked how this campaign brings that very real insight to life in a simple and relatable way. SpeakX gives people a space to practise English speaking and build confidence in real-life situations. I’m happy to be part of the journey and encourage learners as they make progress in the app.”
Most edtech ads still rent cricket fame for a launch week. SpeakX is stacking capital, celebrity and product on one line — investor, face, and in-app coach — so the campaign insight can become a daily speaking habit, not just a film people remember.
