~ Salil Gandhi steps in as Nykaa’s Deputy General Manager – Marketing, owning brand campaigns, performance and growth across online and offline as the beauty-and-fashion platform pushes past ₹10,000 crore FY26 revenue ~
Mumbai, September 2026: Salil Gandhi has joined Nykaa as Deputy General Manager – Marketing, taking charge of brand campaigns, performance marketing and growth across online and offline channels. The brief sits with product, category and retail teams on acquisition, retention and brand love for India’s leading beauty and fashion commerce platform.
Nykaa, run by FSN E-Commerce Ventures, posted ₹2,782 crore net sales in the June 2026 quarter — up 29.1% year on year — and full-year FY26 revenue of over ₹10,000 crore, with EBITDA at ₹752 crore and margins at 7.5%. Management’s FY30 ambition is to grow GMV 2.5–3× and EBITDA 4–5× from current levels.
Gandhi’s remit is expected to cover large-scale campaigns across digital, social and offline media, and performance budgets on platforms such as Google, Meta and YouTube — with spend tied to outcomes like new customers, repeat purchases, average order value and lifetime value.
The mix is getting more complex as Nykaa runs Nykaa Beauty, Nykaa Fashion, Nykaa Pro and quick commerce via Nykaa Now, plus house brands Dot&Key, Kay Beauty and Nykaa Cosmetics. Each vertical needs its own playbook without breaking the parent brand.
Marketing take: Putting a DGM on campaigns-plus-performance is Nykaa betting that beauty-and-fashion growth now hinges on one demand engine that can score both brand love and measurable CAC as the house-brand and quick-commerce stack scales.
