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Blackberrys AW’26 — Vikrant Massey Unveils ‘Winning in Progress’ at Connaught Place
Blackberrys drops Autumn Winter 2026 as ‘Winning in Progress’ — Vikrant Massey fronts the Connaught Place reveal for a menswear line built on momentum, not one…
Wondrlab Unveils WondrAgents — Seven AI Agents Aim to Cut Influencer Go-Live Time 70%
Wondrlab’s seven specialised AI agents now run the full influencer lifecycle on OPA and Opportune — from brief to ROI — with brands promised up to…
Prowl Scales to 18 SKUs on Amazon — Tiger Shroff Fronts First Full Brand Campaign
Tiger Shroff’s men’s grooming label jumps from a six-SKU trial to an 18-product Amazon lineup, four exclusive fragrances, and its first full-scale brand film
Duolingo Enters Punjab With ‘Ullu Da Pattha’ — Learn English From Punjabi
Duolingo’s Talented & Calm Kaam films reclaim a Punjabi reprimand as a badge — Learn English from Punjabi joins Hindi, Bengali, Telugu and Tamil
Licious Wants to Be the Amul of Meat — Content Moves From Support Act to Culture Play
Licious SVP-Marketing Varun Khanna on pushing content to 15–20% of spend, lifting consideration from 41% to 57%, and chasing the “Licious order karte hain?” cultural cue
Laqshya Locks Exclusive Ad Rights at Vizag’s New Airport — Bhogapuram Becomes Airport No. 4
Laqshya Media Group takes exclusive advertising rights at Alluri Sitarama Raju International Airport in Bhogapuram — digital, static, branded and experiential inventory for Visakhapatnam’s new VTZ…
Chennai Metro FD Ad Flops — ‘Girlfriend May Give 0% Interest’ Draws DMK MP Fire
A THECOS fixed-deposit ad inside a Chennai Metro coach compared girlfriends to 0% interest — DMK MP Thamizhachi Thangapandian called it degrading and demanded it come…
ITW Universe Locks FanCode & Sony Sports — India–Afghanistan T20Is Already Selling Hot
ITW Universe seals long-term media sales deals with FanCode and Sony Sports Network for the India–Afghanistan T20Is — 60%+ of FanCode inventory and ~70% of Sony…
Kotak BizLabs’ Hausla Empowered Returns — Season 2 Puts Four Founders Front and Centre
Kotak Mahindra Bank brings back Hausla Empowered for Season 2 — four Kotak BizLabs founders, a launch film and docu-episodes on MX Player Prime Video after…
Pawan Kumar Marella Joins Max Healthcare as Chief Experience and Brand Officer
After 23 years at Unilever, Pawan Kumar Marella steps in as Max Healthcare’s Chief Experience and Brand Officer — owning the hospital chain’s experience and brand…
Vijay Sales Taps Rahul Dravid — ‘Delivering Apnapan’ Meets The Wall
Consumer electronics retailer Vijay Sales signs Rahul Dravid as brand ambassador for a 360° TV–digital–store push built around trust and ‘Delivering Apnapan’
ITC Foods Goes Local With Festivals — From Rath Yatra Intensity to Abol Tabol Bingo
ITC Foods CMO Shuvadip Banerjee on leaning into regional festivals with authenticity — denser Rath Yatra plays, Yippee street-style Durga Puja sampling, and Bingo Tedhe Medhe…