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YAAP Wins Parle Candy Culture — Integrated Creative & Media for Kismi to Mango Bite
After a multi-agency pitch, YAAP takes Parle Products’ digital-first confectionery platform — social, creators, content and media buying under one roof
Tata Trusts’ ‘Vajood Rahe Maujood’ — Dementia Film Puts Identity Before Forgetfulness
Tata Trusts’ dementia campaign follows a mother and son — Geeta Agarwal Sharma and Priyanshu Painyuli — to show how early signs get dismissed as ageing…
ReBid Puts ChatGPT Ads on Its Agentic Platform — Plan, Activate, Analyse Beside Google & Meta
Mumbai martech ReBid folds ChatGPT Ads into the same agentic stack as Google, Meta, LinkedIn, X, Snapchat and DV360 — OpenAI’s ads already past a $1…
Häfele’s Second Sachin Film — Custom Cabinet Fronts Maximise the Kitchen
Häfele India drops film two with Sachin Tendulkar — Customisable Cabinet Fronts under ‘Maximising what matters the most’, colours and finishes as the new kitchen flex
Rado’s ‘The Search’ — Hrithik Roshan Crafts Centrix Open Heart Diamonds
Global ambassador Hrithik Roshan turns a memory into a gift — Captain Cook on his wrist, Centrix Open Heart Diamonds in plasma high-tech ceramic at the…
Gargi Puts Mithila Palkar on Festive Silver — ‘Silver for the Life You Lead’
P N Gadgil & Sons’ fashion-jewellery label kicks off the festive season with Mithila Palkar — 925 sterling silver framed for everyday wear, gifting and kids,…
Anchor Oral Care Signs Jos Buttler — First International Sport Face for India Push
England’s white-ball star becomes Anchor Oral Care’s first international sportsperson in India — IPL familiarity is the bridge to younger families
Snabbit’s ‘BIGGest Job Ever’ — BOSS Ladies Clean Bigg Boss House in Four Days
Home-services brand Snabbit sends its BOSS ladies into the Bigg Boss house before contestants arrive — concept to clean in four days, pitched as the brand’s…
QWEEN’s ‘Drama QWEENS’ — Jewellery Takes a Back Seat to Women’s Conversations
Ten-episode Instagram microdrama puts ambitions, labels and film-club friendships first — jewellery rides along as part of the story, not the plot
BCCL Partners With OpenAI — TOI & ET Journalism Surfaces in ChatGPT With Full Attribution
Bennett, Coleman & Co. Ltd. links Times of India and Economic Times to ChatGPT — summaries carry publication credit and a deep link back to the…
Foxtale’s Second SRK Film — ‘Surface to Source’ Digs Past the Glow Fix
Foxtale drops the second Shah Rukh Khan film in its Surface to Source push — treat the root, not the rash, and let the glow come…
Magnum by Safari Signs Saif Ali Khan — Swag On The Move’ Hits Flipkart
Magnum by Safari taps Saif Ali Khan as brand ambassador for its accessible, style-led luggage push — trolley bags from ₹1,400, Flipkart-first rollout.