Magnum by Safari Signs Saif Ali Khan — Swag On The Move’ Hits Flipkart
Magnum by Safari taps Saif Ali Khan as brand ambassador for its accessible, style-led luggage push — trolley bags from ₹1,400, Flipkart-first rollout.
Mumbai, September 2026: Magnum by Safari, the mass luggage line from Safari Industries (India) Limited, has signed Bollywood actor Saif Ali Khan as brand ambassador, tying his understated cool to the brand’s ‘Swag On The Move’ proposition of contemporary design, durability and value.
The play is clear: luggage as personal style, not just utility. Magnum sells trolley and duffle bags at accessible price points — trolley bags starting at ₹1,400 — and positions Flipkart as its exclusive selling platform for the campaign push.
“Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller. Our partnership with Saif Ali Khan perfectly embodies this vision,” said Sudhir Jatia, Managing Director, Safari Industries (India) Limited.
Saif framed the fit around travel habits rather than red-carpet gloss. “I’m drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel – simple, confident and with a sense of style,” he said.
The Saif-led campaign will roll across Magnum by Safari’s brand and consumer touchpoints, with Flipkart as the primary commerce stage. For a mid-priced luggage label fighting for shelf and mindshare against louder fashion-travel brands, a sophisticated face plus a ₹1,400 entry price is a classic mass-premium bridge — style signal up top, value locked at the trolley handle.
