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The brands making news, and the moves behind them

IndiGo Turns 20 — ‘Connecting the Dots’ Celebrates Flights That Became Life Moments
Advertising08 Sep

IndiGo Turns 20 — ‘Connecting the Dots’ Celebrates Flights That Became Life Moments

IndiGo’s 20-year film skips fleet bragging for the summer holiday, the concert hop and the flight you finally gift your parents ~ Gurugram, September 2026: IndiGo…

Grapes Worldwide × Alice & Albert — India–US Agency Network for Cross-Border Brands
Advertising08 Sep

Grapes Worldwide × Alice & Albert — India–US Agency Network for Cross-Border Brands

Grapes Worldwide ties up with US indie Alice & Albert — a partner network for brands hopping India ↔ North America without opening an office in…

Bandhan’s ‘Kaamyabi Ka — 25 Years Tied to Every Financial Milestone
Advertising08 Sep

Bandhan’s ‘Kaamyabi Ka — 25 Years Tied to Every Financial Milestone

Bandhan Group unifies its financial stack under ‘Bandhan Kaamyabi Ka’ 25 years of first salaries, homes, wealth and business growth ~ Mumbai, September 2026: Bandhan Group…

G-SHOCK’s ‘Unfazed by Time’ — Vicky Kaushal Fronts Luxe Black Toughness
Advertising08 Sep

G-SHOCK’s ‘Unfazed by Time’ — Vicky Kaushal Fronts Luxe Black Toughness

Casio India’s G-SHOCK drops a new Vicky Kaushal film — composure through chaos, built around the Luxe Black 2100 series ~ Mumbai, September 2026: G-SHOCK has…

BCCI Locks Campa Cola, SBI Life & ChatGPT — Associate Partners Through March 2028
Advertising08 Sep

BCCI Locks Campa Cola, SBI Life & ChatGPT — Associate Partners Through March 2028

After title-sponsor gap post-August, BCCI packs three associate brands across 35 home bilaterals — Campa tops the auction at ₹1.31 crore a match ~ Mumbai, September…

airpay’s ‘Invisible — Debut Brand Film Turns Quiet Payments Into the Story
Advertising08 Sep

airpay’s ‘Invisible — Debut Brand Film Turns Quiet Payments Into the Story

After 14 years powering payments across four markets, airpay and ting make “forgettable” the flex — frictionless is the point ~ Mumbai, September 2026: Digital payments…

Odomos’ ‘Dengue Mukht Bharat’ — Daytime Mosquito Risk Gets a Nationwide Push
Advertising08 Sep

Odomos’ ‘Dengue Mukht Bharat’ — Daytime Mosquito Risk Gets a Nationwide Push

Dabur’s Odomos turns monsoon protection into a school-and-community awareness drive against daytime dengue mosquitoes ~ New Delhi, September 2026: Odomos, India’s No. 1 personal-application mosquito repellent…

Hashtag Orange Wins Frankfinn Mandate — Gen Z Fly High for Cabin Crew Skilling
Advertising08 Sep

Hashtag Orange Wins Frankfinn Mandate — Gen Z Fly High for Cabin Crew Skilling

Digitally-first agency Hashtag Orange takes integrated media, social and performance for Frankfinn Institute of Air Hostess Training — a 33-year aviation skilling brand rewriting how Gen…

InstaMoney’s Life Doesn’t Wait’ — Credit for Moments That Won’t Pause
Advertising08 Sep

InstaMoney’s Life Doesn’t Wait’ — Credit for Moments That Won’t Pause

Digital lender InstaMoney puts the need before the loan as Somesh Sharma and Mallika Nayak play out unplanned money moments ~ Mumbai, September 2026: Digital lending…

Pollinate Labs Wins 4700BC Rebrand — Gourmet Snacking Brand Scales Past Popcorn
Advertising08 Sep

Pollinate Labs Wins 4700BC Rebrand — Gourmet Snacking Brand Scales Past Popcorn

Mumbai design house Pollinate Labs takes strategic repositioning, identity, packaging and gifting for 4700BC as the Marico-backed brand pushes beyond snack aisles ~ Mumbai, September 2026:…

Lifelong Turns Noida Metro Into Self-Care — Foot Massager Meets Tired Commuters
Advertising08 Sep

Lifelong Turns Noida Metro Into Self-Care — Foot Massager Meets Tired Commuters

Lifelong plants foot-massager creatives across nine Noida Metro Aqua Line stations turning the commute’s tired feet into the media brief ~ Noida, September 2026: Lifelong, the…

Amazon Opens Creator Connections — 1.65 Lakh Creators Meet Brand Campaigns
Advertising08 Sep

Amazon Opens Creator Connections — 1.65 Lakh Creators Meet Brand Campaigns

Amazon India rolls out Creator Connections so eligible influencers can pick brand campaigns that fit their audience — and earn on clicks and conversions ahead of…