~ Dabur’s Odomos turns monsoon protection into a school-and-community awareness drive against daytime dengue mosquitoes ~
New Delhi, September 2026: Odomos, India’s No. 1 personal-application mosquito repellent from the House of Dabur, has launched ‘Dengue Mukht Bharat’ — a nationwide awareness push aimed at educating citizens about dengue prevention and the need for protection against daytime mosquitoes that spread the disease.
The initiative runs through school outreach and community engagement during the monsoon season, engaging students, teachers and parents in sessions on everyday protection from dengue-causing mosquitoes. It extends Odomos’ long-running public-health messaging beyond the product aisle — framing mosquito protection as a daily habit, not only a night-time ritual.
Vaibhav Rathi, Marketing Head, Home Care, Dabur India Ltd, said: “Dengue continues to pose a serious public health challenge across India, yet awareness about the role of daytime mosquitoes in spreading the disease remains limited. As India’s leading personal application mosquito repellent brand, Odomos has always championed the cause of protecting families from mosquito-borne diseases. Through ‘Dengue Mukht Bharat’, we are extending that commitment beyond product protection to public awareness, encouraging families to adopt preventive measures and make mosquito protection a daily habit during the monsoon season.”
Amit Garg, General Manager, Marketing, Dabur India Ltd, said: “One of the biggest misconceptions about mosquito protection is that it is only required at night. In reality, dengue-spreading mosquitoes are active during the day, putting people at risk while commuting for work, attending school, exercising outdoors or participating in social events. Through ‘Dengue Mukht Bharat’, we are reinforcing the importance of everyday protection while advancing our long-term purpose of a Dengue-Mukht India by encouraging consumers to make mosquito protection a daily habit.”
Odomos sells skin-friendly formats across cream, lotion, gel, spray and fabric roll-on, and Dabur says the brand has been certified safe for use on infants and children in tests conducted by leading paediatricians — a useful claim when the campaign’s school circuit brings parents into the room.
Marketing take: Category leaders often own “night protection.” Odomos is trying to own daytime risk — if the schools-and-community push sticks, ‘Dengue Mukht Bharat’ becomes the monsoon frame competitors will have to answer.
