~ Grapes Worldwide ties up with US indie Alice & Albert — a partner network for brands hopping India ↔ North America without opening an office in every market ~
New Delhi, September 2026: Grapes Worldwide has partnered with US-based independent agency Alice & Albert Inc. to build a global strategic partner network aimed at brands expanding between India, North America and other international markets. The pitch is partnership over footprint — local market intelligence married to India’s integrated delivery stack.
The model pairs Alice & Albert’s strengths in US market strategy, brand development, creative, content, influencer marketing, partnerships and growth with Grapes Worldwide’s capabilities across creative, media, PR, technology, AI, commerce and data-led marketing. Cross-market assignments will combine in-market expertise with specialist execution from both sides.
Shradha Agarwal, Co-founder & Global CEO, Grapes Worldwide, said: “The future of agency growth isn’t about opening offices in every country. It’s about building trusted local partnerships backed by world-class execution. Through our Global Strategic Partner Network, we’re bringing together the best of local market intelligence with India’s integrated delivery capabilities. This model allows brands to think globally, execute efficiently, and remain culturally relevant in every market they enter. Alice & Albert is an important milestone in that journey, and we’re excited to build many more such partnerships across the world.”
Jenn Moyer-Smith, Co-founder, Alice & Albert Inc., said: “India is one of the world’s most dynamic growth markets, and we see opportunity moving in both directions: U.S. brands want a credible path into India, while Indian companies are looking to build real relevance in North America. This alliance connects local market intelligence with the creative, strategic and executional capabilities brands need to make that move successfully.”
Sini Magon, COO & Global Partner, Grapes Worldwide, added that brands want partners who combine cultural understanding with scale — Creative, Media, AI, Technology, PR and commerce under one cross-border roof. The agencies are already spotting India–North America opportunities, with room to extend the network through specialist partners in other markets.
Marketing take: Holding companies still sell “one network, many offices.” Grapes and Alice & Albert are selling the inverse — trusted locals + India delivery which is how mid-size brands actually cross the India–US bridge without a bloated P&L.
