Rado’s ‘The Search’ — Hrithik Roshan Crafts Centrix Open Heart Diamonds
Global ambassador Hrithik Roshan turns a memory into a gift — Captain Cook on his wrist, Centrix Open Heart Diamonds in plasma high-tech ceramic at the finish
Mumbai, September 2026: Rado has dropped ‘The Search’, a cinematic brand film starring global ambassador Hrithik Roshan. The plot: a personal quest sparked by memories of a loved one, chasing a gift that can’t be bought off a shelf — only made. He starts in a Captain Cook High-Tech Ceramic Chronograph, then walks into Rado’s design-and-engineering world until the idea lands as the Centrix Open Heart Diamonds in plasma high-tech ceramic.
The hero watch leans on an open-heart window over the movement, a light silver mother-of-pearl dial, and Rado’s signature ceramic craft — framed as a visible “beating heart” between wearer and watch. Closing frames put Hrithik unveiling the piece under a night sky as the Rado anchor joins the stars.
Rado’s line for the film is that true luxury isn’t keeping time — it’s giving it meaning: “Feel It.” The Search sells emotion-first creation over product lecture, using Hrithik’s sketch-to-atelier arc to show plasma ceramic as the material that can hold a lasting sentiment.
Marketing take
Watch ads still default to product porn. Rado’s bet is narrative alchemy — celeb as maker, not just wearer — so the Centrix Open Heart feels like a love letter you can strap on, not another hard-sell close-up.
