Gargi Puts Mithila Palkar on Festive Silver — ‘Silver for the Life You Lead’

Pune, September 2026: Gargi by P N Gadgil & Sons has opened its festive push with a new campaign starring brand ambassador Mithila Palkar, built around the line “Silver for the life you lead.” The film and stills put 925 sterling silver at the centre of celebrations — dressing up, treating yourself, and picking gifts — instead of saving jewellery only for grand occasions.

The push also spotlights Gargi’s Bliss Collection and Kids’ Collection as festive gifting lanes, stretching silver across generations. Rollout runs across digital, social, retail stores and other consumer touchpoints through the season, with festive offers on selected pieces.

“Festivals have always been about dressing up, giving, meeting people and creating memories, but the way we celebrate is changing. We wanted this campaign to capture that shift and put silver right where it belongs, in the middle of real celebrations and real lives. With ‘Silver for the life you lead’, we are not asking people to save their jewellery for a special occasion; we are saying that every occasion can be special when you choose something that feels like you. Mithila brings that thought to life beautifully.” — Aditya Modak, Co-Founder, Gargi by P N Gadgil & Sons

Backed by the 1832 P N Gadgil & Sons legacy, Gargi sells accessible 925 sterling silver and certified natural diamond jewellery and has been expanding retail across India. Mithila’s return for another festive chapter leans on her effortless, relatable persona — jewellery that keeps pace with how people actually live and celebrate.

MAM editorial team The strategists and writers at Mad About Marketing, writing up what we see in the work every week.