Kotak BizLabs’ Hausla Empowered Returns — Season 2 Puts Four Founders Front and Centre
~ Kotak Mahindra Bank brings back Hausla Empowered for Season 2 — four Kotak BizLabs founders, a launch film and docu-episodes on MX Player Prime Video after Season 1 crossed 30 million views ~
Mumbai, September 2026: Kotak Mahindra Bank has announced the return of Hausla Empowered, its startup-focused docuseries under Kotak BizLabs, the bank’s flagship CSR platform. Season 2 centres four entrepreneurs solving everyday India problems: Pradivya AI on railway safety, Lifespark Technologies on Parkinson’s care, SabjiKothi on cutting post-harvest farm losses, and Easiofy Solutions on early disease detection.
The new season puts founder journeys at the centre — technology, innovation and persistence across mobility, healthcare and agriculture — with a launch film and four documentary episodes streaming on MX Player Prime Video and Kotak’s digital platforms.
Rohit Bhasin, Head, Business Banking and Chief Marketing Officer, Kotak Mahindra Bank, said: “Hausla is the courage to turn an idea into action. These four founders are using technology and innovation to address challenges that affect peoples everyday lives, from safer railways and better Parkinson’s care to reducing farm losses and enabling earlier diagnosis. Through Hausla Empowered, we want more people to be inspired through the conviction behind these solutions and the entrepreneurs building them.”
Season 1 premiered in October 2025 with founders from the Kotak BizLabs ecosystem and crossed more than 30 million views across platforms. Season 2 extends that playbook — CSR storytelling as brand content, founders as the face of Hausla, and streaming reach as the distribution engine.
Marketing take: Banking CSR that behaves like premium branded content — founder-led docs on a major streaming surface — is Kotak turning Hausla into a recurring brand property, not a one-off film drop.
