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Muthoot Finance’s Sunheri Soch S5 — ‘Sona Kya Nahi Kar Sakta’ Goes National
Muthoot Finance launches Season 5 of Sunheri Soch on the theme ‘Sona Kya Nahi Kar Sakta’, putting 18 real gold-loan stories on 97 radio stations and…
Kenstar’s ‘Kuch Mat Banaana’ — Soha Ali Khan Puts the Air Fryer Beyond Frying
Kenstar rolls out ‘Kuch Mat Banaana’ with Soha Ali Khan, putting India’s widest-ever Air Fryer range — 45+ SKUs — at the centre of everyday cooking…
Aveeno Baby’s ChatGPT Ads Debut — Zenith Puts Sensitive-Skin Help in the Conversation
Aveeno Baby becomes Kenvue’s first brand on ChatGPT Ads in India, with Zenith Media building labelled, contextual help for parents navigating sensitive skin
Air India’s ‘There is an Air About India’ — Vaibhav Sooryavanshi and ‘Together We Fly’
Air India rolls the next chapter of its brand platform ahead of the Asian Games, putting young cricket star Vaibhav Sooryavanshi at the heart of ‘Together…
Star Health’s ‘When India Looks Up in Worry’ — One Claim Every 8 Seconds
Star Health’s new national brand campaign stakes its promise on the claim moment — settling one claim every 8 seconds, across nine languages and 16,000+ cashless…
Canva’s ‘Aap Aur Canva, Jodi Wah Wah!’ — Farah, Raghu & Terence Run Out of Criticism
Canva’s biggest India brand campaign yet turns reality-show judges into believers — as creators, professionals and SMBs land a confident “I Can… CANVAAAA!” with AI-powered tools
Axis Bank’s ‘open’ — Seven Films Make Convenience a Habit
Axis Bank’s next chapter for ‘open’ asks what happens when banking convenience, control and personalisation become second nature — across seven films and Curativity’s cheeky “to…
Anushka Sen × Nykaa K-Beauty — Korea-Bound Star Fronts Skin-First Beauty
Nykaa adds Anushka Sen as the face of its K-Beauty category, tying Gen Z digital pull to a Korea-bound film debut and skin-first routines
Max Estates’ 10-Year Campaign — ‘Some Just Do Well-Being. We Do It Well.’
Max Group’s real-estate arm marks a decade with a cyanotype-led brand film that treats well-being as design DNA, not a marketing add-on
Reebok × Adani Ahmedabad Marathon — Official Jersey Marks a Decade of #Run4OurSoldiers
Landmark 10th-edition race kit unveiled at Palladium Mall with sportswear partner Reebok — blue-to-magenta gradient, tricolour contour and #Run4OurSoldiers at the core
Liberty Shoes’ ‘Chalo Apni Chaal’ — AW26 Turns Life Into Your Move
Footwear major frames Autumn-Winter 2026 around individuality, game-board creative and tech-led comfort across Healers, Leap7X and Lucy & Luke
Macaw Paints’ Genie — Kartik Aaryan Grants Festive Colour Wishes
Shyam Steel’s paints brand turns Kartik Aaryan into a wish-granting Macaw Genie for Durga Puja — 10,000+ shades, one festive home makeover at a time