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WPP OpenDoor × Snapchat — ‘Sarfira’ AR Puts The Revolutionaries on Gen Z Lenses
Cast + Snapstars at Snap HQ Mumbai; custom AR Lens turns Prime Video’s period drama into a participatory ‘Sarfira’ moment.
Meta’s Rising India CPM — D2C Brands Rethink the Performance Playbook
Advertisers are paying 15–20% more for Meta inventory in India as Advantage+ and thinner privacy signals crowd the same 50–100 million converters.
LTM’s BlueVerse Craft — Shekhar Kapur Advises AI Storytelling at Enterprise Scale
BAFTA winner and Padma awardee Shekhar Kapur joins LTM BlueVerse™ Craft as Strategic Advisor for AI-enabled creativity.
AnyCreator Stream — AnyMind Puts Live Monetisation on One Dashboard
YouTube Live analytics, brand campaigns and payouts — one web desk for India’s live creator economy.
Blink Digital Takes Meta to Bombay HC — Four Disabled Business Managers at the Centre
Blink Digital has challenged Meta after four Business Manager accounts and corporate pages were disabled, seeking restoration while a reported ₹1,000-crore-plus damages claim remains unquantified in…
Publicis Media’s H1 Crown — $218 Million Tops India’s New-Business Barometer
COMvergence’s India New Business Barometer puts Publicis Media first among groups — Wavemaker still leads the agency table.
Dentsu’s Performance Studio — ‘Results in a Box’ Bets on Creative as the New Performance Engine
Creative-led Performance Marketing 3.0 — Results in a Box from a Bengaluru factory floor.
Herbalife India’s IOA Badge — Official Nutrition Partner for Asian Games Team India
Official Nutrition Partner badge as Team India competes in Aichi-Nagoya.
SPARSH’s ‘Horn Don’t Maadi’ — Bengaluru’s Heart Day Plea Against Habitual Honking
SPARSH Hospitals turns World Heart Day into a city-wide pause on unnecessary honking — linking Bengaluru traffic noise to stress, wellbeing and cardiovascular health
Cetaphil’s ‘The Stretch’ — When Tight Skin Stops Meaning Clean
Cetaphil’s ‘The Stretch’ campaigns against the “khicha-khicha” post-wash myth, putting Gentle Skin Cleanser and barrier science at the centre of a tighter skincare conversation
Mercedes-Benz India’s ‘140 Years. 140 Places.’ — Bertha, Carl, Gottlieb Come Home with Kiara & Karan
Mercedes-Benz India and BBDO India (team x) turn the global 140-year S-Class expedition into a distinctly Indian homecoming, capped in Mumbai with Kiara Advani and Karan…
VERO MODA’s AW’26 — Aditi Rao Hydari Says No Woman Is Just One Thing
VERO MODA names Aditi Rao Hydari face of its Autumn/Winter 2026 campaign, built on the line “No woman is just one thing,” spanning dresses, jumpsuits, co-ords,…