~ Air India rolls the next chapter of its brand platform ahead of the Asian Games, putting young cricket star Vaibhav Sooryavanshi at the heart of ‘Together We Fly’ ~
New Delhi, September 2026: Air India has unveiled the next chapter of its brand platform ‘There is an Air About India’, featuring young cricket sensation Vaibhav Sooryavanshi in a digital film timed ahead of the Asian Games. The film’s refrain — ‘Together We Fly’ — argues that behind every Indian who reaches for greatness is a community of parents, coaches, teammates, mentors, fans and a nation cheering them on.
First launched in 2025, the platform celebrated a nation’s confidence and momentum. This year it turns more personal: Vaibhav’s journey from a boy with a dream to a rising star becomes the mirror for athletes across disciplines whose breakthroughs are powered by the people standing behind them. Air India is among the first major Indian brands to partner with Vaibhav, betting on the optimism of a new sporting generation.
The film was conceptualised and produced by Air India with creative agency McCann, scored with an Indian fusion rap soundtrack that carries the ‘Together We Fly’ line. Imagery weaves Vaibhav’s story with the wider world of Indian sport — early encouragement from his father, coaches, mentors, teammates and fans — as the flag carrier looks to inspire collective pride around the Asian Games push.
Air India said: “There is an Air About India has always been a celebration of the confidence and momentum of a nation on the rise. This year, we wanted to shine a light on the people behind those achievements… The spirit of ‘Together We Fly’ reflects the idea that when India rallies behind its people, extraordinary things can happen.”
Marketing take: Air India isn’t just borrowing a cricket face — it’s selling the support system behind the star. Anchoring a national carrier platform on community, not solo heroics, keeps ‘Together We Fly’ feeling earned ahead of the Asian Games.
