~ Kenstar rolls out ‘Kuch Mat Banaana’ with Soha Ali Khan, putting India’s widest-ever Air Fryer range — 45+ SKUs — at the centre of everyday cooking beyond frying ~
Mumbai, September 2026: Kenstar has launched a new video campaign featuring Soha Ali Khan, built around the proposition “Kuch Mat Banaana”. The film spotlights the brand’s widest-ever Air Fryer portfolio — 45+ SKUs spanning compact, dual-basket, all-glass and high-capacity Air Fryer Ovens — and positions the appliance as a versatile everyday cooking companion, not just a fryer.
The range is powered by DuoCore Intelli Heating Technology and Turbo Air Technology for even heat and crunch, with low-oil cooking and modes such as reheat, grill, toast, crispy fry, tandoor, dehydrate and bake across select models. Line-ups include Star Chef Air Fryer cum Oven, Duo Feast Double Basket, Pure View All Glass, Daily Cook and the Celebration Gifting Series.
Sunil Jain, CEO, Kenstar, said: “The way Indians cook and experience food is evolving, and consumers are increasingly looking for appliances that offer convenience without compromising on the food they love. Our new campaign brings this evolution to life through a simple and relatable proposition ‘Kuch Mat Banaana’ showcasing how an air fryer can go well beyond frying to become a versatile everyday cooking companion. With India’s widest-ever Air Fryer range, powered by meaningful technology and designed around diverse consumer needs, we are making smarter and more versatile cooking accessible to modern Indian households.”
Kenstar’s Small Home Appliances portfolio already runs past 100+ SKUs. The new Air Fryers are made at its Aurangabad facility, carry a 2-year warranty, and are RoHS, ISI and ISO certified — a credibility stack the brand is leaning on as it deepens the category push.
Marketing take: ‘Kuch Mat Banaana’ isn’t selling a gadget — it’s selling permission to cook less the hard way. With Soha as lifestyle shorthand and 45+ SKUs as proof of width, Kenstar is reframing the air fryer from oil-cutter to all-day kitchen OS.
