~ Canva’s biggest India brand campaign yet turns reality-show judges into believers — as creators, professionals and SMBs land a confident “I Can… CANVAAAA!” with AI-powered tools ~
India, September 2026: Canva has launched Aap Aur Canva, Jodi Wah Wah! — its biggest brand campaign in India to date — shifting the conversation from “Can I?” to “I Can” after the success of Dil Se Design Tak.
The films star Farah Khan, Raghu Ram and Terence Lewis in a playful reimagining of India’s reality-show judging format. This time the trio runs out of criticism as a creator, a working professional and a small-business owner step up with bold ideas and polish them on Canva — landing on a cheeky “I Can… CANVAAAA!”
Hero films in Hindi and Tamil showcase Canva AI tools built for how India creates: Magic Video 2.0, AI-powered Presentations, Magic Layers, and Canva Pro Lite — an AI-first, mobile-first subscription designed and priced for India. Short-form creatives lean into Image to Video, Style Match, AI Video Effects, Offline Mode, and Music & SFX Generation.
Chandrika Deb, Country Manager, India, Canva, said the brand’s role “isn’t to tell people how to be creative — it’s to make sure nothing stands between that spark of an idea and the confidence to share it.” Creative is by independent agency Fundamental (first Canva collab), with Founder & CCO Pallavi Chakravarti framing the films as killing the doubts that plague creators, professionals and business owners. India is Canva’s fourth-largest and one of its fastest-growing markets.
Marketing take: Canva isn’t selling another feature reel — it’s selling permission. When India’s toughest judges have nothing left to critique, the product story becomes cultural shorthand for “I Can.”
