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Nihar Naturals’ ‘Kaala Teeka’ for Bihar — Hair Beauty Gets a Local Language

~ Marico’s first Bihar-only Nihar film turns a mother-daughter kaala teeka into ‘Poshan Bhare Khil-Khilate, Nikhre-Sawar...

Britannia Milk Bikis Poo Potta Border Biscuit campaign Mad About Marketing
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Britannia Milk Bikis’ ‘Poo Potta Border’ — Tamil Nadu’s Biscuit Ritual Gets a Love Story

~ Generations named the flower-border bite. Talented and Solomon Pappaiah turn ‘poo’ into ‘anbu’ for Milk Bikis Classic ...

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FirstClub Enters Bigg Boss Kannada — Rukmini Vasanth Fronts ‘Real Boss of Quality’

~ Bengaluru grocery app walks into the house with quality checks cast as a trial by fire — and a dedicated in-show task ...

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Just In Time’s ‘Watching Out For You’ — Ayushmann Makes Watch Choice Personal

~ Two films with Ayushmann Khurrana shift Just In Time from shelf choice to personal discovery across 100+ stores ~...

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Laxmi Dental’s Illusion Zirconia — Madhuri Dixit Ends the ‘Whatever’ Crown Choice

~ Two clinic films flip casual “whatever” answers — Madhuri Dixit pushes families to pick Illusion Zirconia with intent ...

Dangal TV Flipkart Starcom Rimjhim content-to-commerce partnership logos
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Dangal TV × Flipkart Wire Rimjhim — Heartland Drama Gets Shoppable Tags

~ Enterr10’s Dangal TV and Flipkart, steered by Starcom, turn Rimjhim into a screen-to-cart play for the Hindi heartland...

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Reliance Digital’s #TakeTheFirstBite Returns — Newton Becomes ‘Mr. iSeek New Phone’

~ Ahead of Apple’s next flagship drop, Reliance Digital turns Newton under the tree into stop-and-smile OOH ~Mum...

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Network18 Elevates Ganesh Iyer to CMO — Mihir Bhatt Takes Branded Content Wider

~ Ex-Chief Brand Officer gets organisation-wide brand + IP brief; Studios chief owns branded content from idea to revenu...

Cycle Pure Agarbathi Bole festive campaign Mad About Marketing
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Cycle Pure’s Agarbathi Bole — Fragrance Turns Storyteller for Festive Maharashtra

~ World’s largest agarbathi maker lights Maharashtra with an emotional fragrance play — and a Satvik-shaped spiritual st...

Havas Shortcut Shobiz India leadership launch Mad About Marketing
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Havas Shortcut Shobiz India — Luxury Experiential Arm Hits Mumbai

~ Paris craft meets Shobiz scale as Havas adds its 26th India expertise for premium brand experiences ~Mumbai, S...

Snapchat Qoruz creator discovery partnership Mad About Marketing
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Snapchat × Qoruz — Creator Discovery Moves Past Follower Counts

~ Snapchat India plugs Public Profile APIs into Qoruz so brands can pick Snap creators by audience fit, not vanity reach...

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Sleepwell & Kurl-on Pick The Brand Bee — MENA Growth Gets One Integrated Playbook

~ Sheela Foam expands The Brand Bees brief across e-commerce, media, digital, content and retail — UAE and Saudi first ~...