~ Ahead of Apple’s next flagship drop, Reliance Digital turns Newton under the tree into stop-and-smile OOH ~
Mumbai, September 2026: Reliance Digital has brought back #TakeTheFirstBite ahead of the upcoming Apple flagship launch — this time with a witty OOH creative that casts Sir Isaac Newton as “Mr. iSeek New Phone,” seated beneath a tree and looking up as history threatens to repeat itself.
The thought is blunt: when something this eagerly awaited is about to drop, everyone wants to be among the first to get their hands on it. The creative leans on humour and cultural familiarity to build anticipation around the wait itself, while locking a visual connection to the product category and positioning Reliance Digital as the first destination for the most awaited Apple drop. More launch detail is flagged for after 9:30 p.m. on 9 September.
Scale sits behind the smile. Reliance Digital says it is present in over 800 cities, with 700+ large-format stores and 900+ My Jio stores, stocking 300+ brands and 5,000+ products, plus after-sales through Reliance resQ. Shoppers can buy in-store or online at reliancedigital.in and jiomart.com.
Marketing take: Flagship season usually sells specs. Reliance Digital is selling the queue — and letting Newton’s apple do the product placement so the billboard doesn’t have to.
