Urban Company’s Latest Film Challenges Stigma Around Massage Therapists

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Urban Company continues its mission to challenge societal stereotypes with its latest short film, “Chhoti Soch.” This film, following the footsteps of its predecessor “Chhota Kaam,” aims to address the stigma and prejudice faced by certain professions, this time focusing on massage therapists.

 The Plot Unfolds:

“Chhoti Soch” introduces viewers to the story of a young massage therapist who faces ridicule and derogatory remarks from her neighbors and even her own family members.

she bravely confronts the stigma surrounding her profession, determined to earn respect for herself and her family.

 Celebrating Women’s Empowerment:

As the film coincides with International Women’s Day, it serves as a poignant reminder of women’s resilience and strength in challenging societal norms.

The protagonist’s journey reflects the empowerment of women and the importance of gender equality and inclusion in all spheres of life.

 Drawing Parallels:

“Chhoti Soch” echoes Urban Company’s previous film, “Chhota Kaam,” which tackled the stigma surrounding bathroom cleaners. Both films deliver a powerful message about the dignity and respect owed to all forms of labor regardless of societal perceptions.

 Addressing Past Challenges:

While the film received praise for its powerful message, it also prompted reflection on Urban Company’s past controversies.

In June 2023, the company faced protests from beauticians alleging unfair treatment and unjust termination of workers’ IDs. This led to speculation about the company’s commitment to its employees’ welfare.

 Sparking Conversation:

“Chhoti Soch” has sparked conversations about the importance of fair treatment and respect for all service professionals.

Urban Company’s “Chhoti Soch” is more than just a short film; it’s a powerful statement about dignity, respect, and the importance of challenging societal stereotypes.

As Urban Company continues its mission to challenge stigma and promote dignity for all, “Chhoti Soch” serves as a timely reminder of the importance of empathy, understanding, and compassion in our interactions with others.


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