For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
More topics
Ad ReviewsThe latest stories in Ad Reviews.
Browse
All topicsEverything we cover, grouped

Uber Eats Returns to Super Bowl 58 with Star-Studded Campaign

Written by
Published
Reading time
1 minute
Filed under
Uber Eats

Uber Eats Makes a Splash:

Uber Eats is gearing up for its fourth consecutive appearance at the Super Bowl with an attention-grabbing campaign titled ‘Don’t Forget Uber Eats.’

Introduced on February 6, the commercial features an array of celebrities experiencing moments of forgetfulness, creating comedic chaos.

Friends Reunion:

In a memorable moment, Friends co-stars Jennifer Aniston and David Schwimmer find themselves forgetting their iconic roles and their shared history on the beloved sitcom.

The humorous twist adds a playful touch to the campaign, capturing the attention of fans everywhere.

Beckham Blunder:

A-list couple – add to the comedic narrative by showcasing their forgetfulness in a playful nod to their own viral moment from their Netflix documentary series.

Their charming confusion adds to the light-hearted tone of the commercial.

Jelly Roll’s Amnesia:

Two-time Grammy-nominated artist Jelly Roll provides another entertaining moment as he looks in the mirror and forgets about his distinctive face tattoos. His genuine surprise adds authenticity to the campaign’s humorous premise.

Usher’s Halftime Hiccup:

Rounding out the star-studded cast, Usher finds himself in a moment of confusion as he fails to recall his recent halftime performance.

His bewildered expression adds to the comedic flair of the commercial, drawing viewers in with its relatable humor.

Teaser Build-Up:

Prior to the official commercial release, Uber Eats teased audiences with two engaging teasers. One featuring Jelly Roll’s forgetful moment and the other showcasing the playful banter between the Beckhams.

These teasers generated buzz and anticipation for the full commercial.

The campaign is the result of collaboration with indie agency Special Us, highlighting Uber Eats’ commitment to creative excellence and innovation in advertising.

As Super Bowl 58 approaches, anticipation is high for Uber Eats’ star-studded commercial, promising laughter and entertainment for viewers around the world. Don’t miss out on the fun – tune in to catch all the action!

Avisha Mehta Hi! This is me living in my dramatic life, drinking coffee & creating stuff. Communicating my emotions by being my whimsical self! I am the blogging brainiac and branding buff who’s obsessed with all things marketing! With a passion for branding, advertising & digital marketing that knows no bounds.

Join the conversation

Your email address will not be published. Required fields are marked *

More in Advertising

Get the next one first.

The updates that matter for your brand, in your inbox. Free, and easy to leave.