Vikas Khanna Champions Quaker Oats as the New Age Kitchen Staple
01 · Chef Vikas Khanna Takes Oats to the Next Level
Chef Vikas Khanna is taking oats to the next level with Quaker, showcasing how versatile oats can be in everyday meals. Partnering with Quaker, Khanna presents the 10 Days Quaker Oats Challenge, where he reinvents classic Indian dishes like Upma, Pulao, and Chilla, alongside global treats like Parfaits, Muffins, and Cookies. The challenge highlights how oats can seamlessly blend into both sweet and savory formats.
Oats: More Than Just a Breakfast Food
Oats are rich in fiber and protein, offering essential nutrients for overall well-being. Their slowly absorbed carbohydrates and fiber provide long-lasting energy, making them perfect for daily fuel. Quaker encourages consumers to think beyond breakfast and use oats to enhance everyday meals. With 63% of Indian consumers seeking healthier snack options, oats fit into this growing trend for nutritious eating.
Oats Meet Innovation in the Kitchen
Quaker’s 10-Day Challenge pushes oats as a versatile ingredient that elevates meals. It encourages home cooks to experiment with oats, offering a healthier, delicious alternative. Saakshi Verma Menon, CMO of PepsiCo India, shares that the campaign encourages consumers to embrace oats for both taste and nutrition, not just as a breakfast option.
02 · Chef Vikas Khanna’s Personal Connection to Oats
Khanna explains his journey with oats, stating, “In my kitchen, food should nourish, comfort, and connect. Oats have always done that for me.” He highlights how oats can blend with regional flavors while maintaining taste and nutrition.
A Movement Toward Healthier Eating
The 10-Day Quaker Oats Challenge fits Quaker’s mission to make nutrition simple and enjoyable. With Quaker Oats Plain and Multigrain available nationwide, consumers can easily add nutritious oats to their daily meals, whether in stores or online.
Conclusion: A Fresh Take on Oats
The partnership with Chef Vikas Khanna and the 10-Day Challenge inspires consumers to explore the versatility of oats, promoting health, creativity, and innovation in the kitchen.
