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Ferns N Petals (FNP) has launched an AI-generated Rakhi brand film, emphasizing the unshakable sibling bond with the message, “Door ho ya paas, Rakhi banayein khaas.” Sisters in Delhi can surprise brothers in Dublin, proving that distance doesn’t weaken the connection.

A First-of-Its-Kind AI Brand Film

Created with the creative agency Teen Bandar and voiced by Piyush Mishra, this 30-second film tells the heartwarming story of brothers across different countries receiving FNP Rakhi gifts. What sets this campaign apart is the innovative use of AI to generate all the visuals, with no physical shoot. The AI portrays realistic, cross-continent setups, bringing the sibling bond to life with striking realism. This use of technology in the storytelling process redefines how emotional connections can be shared in the digital era.

Personalization at Its Best

One of the key features of this AI-generated film is the personalization element. The film dynamically includes the sender’s or sibling’s name in the voiceover, making each viewing feel deeply personal and emotionally tailored. This thoughtful touch adds intimacy to the experience, enhancing the connection between siblings who might be far apart but are brought closer through FNP’s thoughtful and innovative gifting.

The Brand’s Commitment to Global Sibling Bonds

Avi Kumar, Chief Marketing Officer of FNP, shared:
“With families more global than ever, we wanted to show that distance doesn’t weaken the bond — especially on Rakhi. By using AI, we’ve reimagined how we tell this story while staying rooted in our core promise: delivering not just gifts, but emotions, on time and across the world. It’s a fresh format, but the heart remains the same.”

This partnership with Teen Bandar not only elevates FNP’s global promise but also reinforces the idea that even across borders, Rakhi can still feel deeply personal. Avio Joseph, Co-founder of Teen Bandar, added, “Partnering with FNP again was a joy. This time, we used AI to bring alive the insight that, even across borders, a Rakhi can still feel personal.”

FNP’s 2025 Rakhi Collection

Alongside the launch of this innovative campaign, FNP has unveiled its 2025 Rakhi collection, the most diverse and design-forward range in the country. This collection features thousands of SKUs spanning premium, traditional, and personalized offerings, showcasing the evolving ways siblings celebrate each other. Some highlights include:

Designer Collections: Featuring Polki, Pearl finishes, dome-style spiritual Rakhis, and kids’ toy Rakhis.
New-Age Formats: Rakhi-cum-jewellery, magnetic Rakhis, and keepsake trinkets.
Family Combos: Bhaiya-Bhabhi sets, Kids Rakhis, and multi-Rakhi family packs.
Personalized Touches: Name-engraved Rakhis, photo gifts, message cards, and custom hampers.
Gourmet Gifting: Curated hampers with artisanal sweets, dry fruits, chocolates, and global flavors.
Ready-to-Celebrate Gifting: Pre-curated sets with Rakhi, sweets, and messages for busy consumers.

Global Reach and Convenient Delivery

FNP continues to empower siblings across the globe to celebrate their bond, no matter the distance. FNP offers international delivery to over 100 countries and same-day/30-minute express delivery across key Indian cities, ensuring timely, personalized gifting solutions.