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Marketing

What marketing teams are doing, and why

Lay’s® Celebrates Earth and Farmers with ‘Mitti Ki Chitthi’ and Soil Regeneration Initiatives
Marketing17 May

Lay’s® Celebrates Earth and Farmers with ‘Mitti Ki Chitthi’ and Soil Regeneration Initiatives

Lay’s®, one of India’s most loved potato chip brands, pays a heartfelt tribute to Earth and the farmers who nurture it with its new initiative ‘Mitti…

Bisleri Teams Up with Mission: Impossible – The Final Reckoning for Limited Edition Bottles
Marketing16 May

Bisleri Teams Up with Mission: Impossible – The Final Reckoning for Limited Edition Bottles

Bisleri International sets the stage for an action-packed summer with the launch of its limited-edition bottles in collaboration with the global blockbuster franchise, Mission: Impossible –…

Kriti Sanon Stars in Pedigree India’s New Gravy Campaign — Celebrating Love and Nutrition
Marketing15 May

Kriti Sanon Stars in Pedigree India’s New Gravy Campaign — Celebrating Love and Nutrition

Kriti Sanon brings her charm and compassion to Pedigree India’s latest campaign for its Gravy range, spotlighting the emotional and nutritional value of wet food for…

AB de Villiers Joins Sneaker LAB as Brand Partner in Style and Sustainability Push
Marketing15 May

AB de Villiers Joins Sneaker LAB as Brand Partner in Style and Sustainability Push

Global cricket icon AB de Villiers takes a fresh stride off the field by partnering with Sneaker LAB, a brand renowned for blending sustainability with sneaker…

JioMart Launches ‘Time aur Paise Dono Bachaye’ Campaign with Deepika Padukone & Ranveer Singh
Advertising14 May

JioMart Launches ‘Time aur Paise Dono Bachaye’ Campaign with Deepika Padukone & Ranveer Singh

JioMart, Reliance Retail’s online grocery platform, rolls out its latest campaign, “Time aur Paise Dono Bachaye,” with Bollywood’s beloved duo Deepika Padukone and Ranveer Singh. The…

TRAI Releases Key Satellite Spectrum Recommendations, Aims for a Level Playing Field
Marketing10 May

TRAI Releases Key Satellite Spectrum Recommendations, Aims for a Level Playing Field

The Telecom Regulatory Authority of India (TRAI) has taken a major leap forward in shaping India’s digital future by releasing its much-anticipated recommendations on satellite spectrum.…

Philips Unveils New Campaign Showcasing BeardSense Tech in Latest Trimmer Range
Marketing09 May

Philips Unveils New Campaign Showcasing BeardSense Tech in Latest Trimmer Range

Philips India has just launched a powerful new campaign to promote its latest range of trimmers, and it's not just another ad—it's a bold statement. Titled…

boAt and Blinkit Serve a Cheeky Reality Check This Mother’s Day: Real Gifts, Not Just Likes
News09 May

boAt and Blinkit Serve a Cheeky Reality Check This Mother’s Day: Real Gifts, Not Just Likes

This Mother’s Day, boAt and Blinkit team up to launch a witty, straight-talking campaign that hits Gen Z right where it hurts—the Instagram feed. Titled like…

Britannia Industries Reports Strong Revenue Growth, Appoints Varun Berry as CEO
News09 May

Britannia Industries Reports Strong Revenue Growth, Appoints Varun Berry as CEO

Britannia Industries Limited announces a major leadership update and a strong financial performance for the fiscal year ending March 31, 2025. The company appoints Varun Berry…

PepsiCo Partners with AWS to Accelerate Global Digital Transformation
Marketing08 May

PepsiCo Partners with AWS to Accelerate Global Digital Transformation

PepsiCo has officially entered a multi-year strategic agreement with Amazon Web Services (AWS) to supercharge its enterprise-wide digital transformation. This landmark partnership reflects PepsiCo’s deep commitment…

Domino’s Greece “Crashes Pizzas” to Put Delivery Driver Safety First
Marketing08 May

Domino’s Greece “Crashes Pizzas” to Put Delivery Driver Safety First

Domino’s Greece flips the script on traditional food advertising with its bold new campaign, “Crashed Pizzas,” reminding everyone that people matter more than pepperoni. In a…

PharmEasy Returns to TV with Bold Promise: ‘On-Time or FREE’ Lab Tests
Marketing07 May

PharmEasy Returns to TV with Bold Promise: ‘On-Time or FREE’ Lab Tests

PharmEasy, one of India’s leading digital healthcare platforms, makes a powerful comeback to television after three years with a fresh, compelling campaign. At the heart of…