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Kriti Sanon Stars in Pedigree India’s New Gravy Campaign — Celebrating Love and Nutrition

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Pedigree India

Kriti Sanon brings her charm and compassion to Pedigree India’s latest campaign for its Gravy range, spotlighting the emotional and nutritional value of wet food for dogs. As the brand continues to lead the Indian pet food market, this campaign emphasizes the shift in how modern pet parents approach their pets’ well-being — blending love, trust, and scientifically backed nutrition.

Kriti Sanon Champions the Pedigree Gravy Range

Pedigree India partners with Bollywood star and pet lover Kriti Sanon to promote the Pedigree Gravy range, a line packed with protein, essential vitamins, minerals, and moisture. The campaign aims to raise awareness about the benefits of incorporating wet food into a dog’s diet while strengthening Pedigree’s leadership in pet nutrition.

“Feeding time is one of my favorite moments with my pet,” says Kriti Sanon. “It’s not just about the food — it’s about that moment of connection, trust, and joy. Pedigree Gravy brings that bond to life in a healthy and delicious way.”

Pet Parenting in India Evolves

As more Indian households welcome pets as family members, the demand for premium, nutrient-rich food options continues to grow. Pedigree responds to this evolution with a nutritionally balanced wet food range that supports overall canine health and hydration.

“Pet parenting in India is evolving rapidly,” says Ayesha Huda, Chief Marketing Officer at Mars Petcare India. “With Kriti Sanon onboard, we’re highlighting not just the nutritional excellence of Pedigree Gravy, but also the emotional fulfillment it brings to feeding time. Our goal is to make wet food a mealtime staple for every pet-loving home.”

Why Choose Pedigree Gravy?

The Pedigree Gravy range offers complete and balanced nutrition for puppies and adult dogs alike. Each pouch delivers:

  • High-quality protein for strong muscles

  • Essential vitamins and minerals for immunity and vitality

  • Moisture content to support hydration and digestion

Ideal for Indian climates and pet preferences, Pedigree Gravy serves as a tasty topper for dry food or a nutritious standalone meal.

A Campaign That Connects Emotion and Nutrition

The new digital campaign, featuring Kriti and her furry companion, captures the warmth of mealtime bonding. The visuals and messaging are designed to resonate with today’s urban pet parents — people who see their pets as emotional companions and want to make informed, loving choices about their nutrition.

the campaign spreads awareness of how Pedigree Gravy enhances not just a dog’s health, but their happiness.

Final Woof

this campaign is more than a product push — it’s a celebration of the human-animal bond. As pet care becomes more nuanced in India, Pedigree Gravy emerges as a go-to solution for pet parents who want both nutrition and joy in every bite.

Diksha Singh The strategists and writers at Mad About Marketing, writing up what we see in the work every week.

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