‘sWhat does your bag say about you? For Bollywood star Kriti Sanon, it’s more than just an accessory—it’s an expression of identity, personality, and everyday charm. In her latest campaign with Indian lifestyle brand Zouk, Kriti Sanon brings this message to life, showing how a well-chosen bag becomes a powerful style companion.
Zouk, known for its vegan, cruelty-free, and ethically made bags, teams up with the fashion-forward actress to celebrate individuality through bold, vibrant designs. In a world where sustainability meets aesthetics, Kriti’s collaboration with Zouk shines as a perfect example of style that speaks for you—and about you.
Kriti Sanon Loves Zouk’s Bold, Functional Style
Kriti shares, “It’s not just about carrying stuff. Your bag carries your world. And when it looks as good as a Zouk’s bag, you’re also carrying confidence.”
Kriti flaunts Zouk’s signature prints—eclectic, colorful, and unapologetically Indian. Whether she’s heading out for a coffee run, a work meeting, or a quick airport dash, her Zouk bag matches every moment.From tote bags to office satchels and sling bags, Zouk blends tradition with modern functionality, offering fashionistas something that’s not just stylish but also thoughtful.
#ABagfulOfYou: More Than Just a Hashtag
The tagline #ABagfulOfYou underlines the brand’s mission to celebrate uniqueness. Every Zouk’s bag is crafted with inspiration drawn from Indian heritage—think ikat, jute textures, Mughal motifs, and traditional weaves. The collection speaks to women who want to express themselves without compromising on ethics or functionality.
Kriti’s campaign amplifies this vision, encouraging conscious—and effortlessly stylish.
A Sustainable Fashion Choice
Zouk is proudly 100% vegan and PETA-approved, making it a great pick for consumers who care about what goes into the products they carry. The brand also champions local craftsmanship, supporting artisans and handmade techniques that echo Indian cultural richness.
Why Zouk Bags Are a Must-Have
Bold, eye-catching Indian prints
Spacious and practical for everyday use
Ethically made and cruelty-free
Perfect for work, travel, or casual outings
Loved by Kriti Sanon and style-conscious shoppers alike
Shop Your Zouk Today
Kriti invites her fans and fashion lovers to explore Zouk’s unique collection and find their perfect match. “Your bag should speak your style—and Zouk does that beautifully,” she says.