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Marketing

What marketing teams are doing, and why

Dettol Appoints ‘Captain Cool’ MS Dhoni as Brand Ambassador
Marketing28 May

Dettol Appoints ‘Captain Cool’ MS Dhoni as Brand Ambassador

MS Dhoni Joins Dettol for Soaps,Bodywash & Handwash Range Dettol, a leading germ protection brand, announces cricket legend Mahendra Singh Dhoni as the new brand ambassador…

Havmor Launches Limited-Edition Cricket Ball Ice Cream with Gujarat Titans Players
Marketing27 May

Havmor Launches Limited-Edition Cricket Ball Ice Cream with Gujarat Titans Players

Introducing the Choco Vanilla Cricket Ball Ice Cream Havmor Ice Cream, part of LOTTE Wellfood, launches its limited-edition Choco Vanilla Cricket Ball Ice Cream as part…

Boldfit Signs Arshdeep Singh as Official Brand Athlete
Marketing27 May

Boldfit Signs Arshdeep Singh as Official Brand Athlete

Boldfit's Arshdeep Singh Joins Boldfit’s Athlete Roster Boldfit, the popular fitness and sports gear brand, officially announces Team India pacer Arshdeep Singh as its new brand…

Shahid Kapoor Joins Taapsee Pannu as the New Face of Vogue Eyewear India
Marketing27 May

Shahid Kapoor Joins Taapsee Pannu as the New Face of Vogue Eyewear India

Vogue Eyewear Expands Star Power with Shahid Kapoor Vogue Eyewear welcomes Bollywood star Shahid Kapoor as its newest brand ambassador in India. Shahid joins actress Taapsee…

PepsiCo Becomes Official Partner of Formula 1 Until 2030
Marketing27 May

PepsiCo Becomes Official Partner of Formula 1 Until 2030

A Multi-Year Partnership Between Two Global Giants Formula 1 and PepsiCo announce a multi-year partnership that makes PepsiCo an Official Partner of the sport through 2030.…

redBus Launches Witty ‘Bass! – Bus Karo, redBus Karo’ Campaign to Drive Brand Recall
Marketing23 May

redBus Launches Witty ‘Bass! – Bus Karo, redBus Karo’ Campaign to Drive Brand Recall

esTurning Everyday Language Into Brand Identity redBus, India’s leading online bus ticketing platform, unveils its latest campaign titled ‘Bass! - Bus Karo, redBuses Karo’, designed to…

PUMA Brings Together Ibrahim Ali Khan and Shanaya Kapoor for Vibrant Palermo Sneaker Campaign
Marketing22 May

PUMA Brings Together Ibrahim Ali Khan and Shanaya Kapoor for Vibrant Palermo Sneaker Campaign

Fresh Faces Unite for a Youthful Fashion Film PUMA India unveils a lively new campaign featuring Ibrahim Ali Khan and Shanaya Kapoor, marking their first on-screen…

Candere Onboards Shah Rukh Khan as Brand Ambassador to Redefine Lifestyle Jewellery
Marketing21 May

Candere Onboards Shah Rukh Khan as Brand Ambassador to Redefine Lifestyle Jewellery

Candere, the contemporary lifestyle jewellery brand from the House of Kalyan, announces Bollywood superstar Shah Rukh Khan as its new brand ambassador. With this iconic partnership,…

Salesforce India Introduces AI-Powered Agentforce Campaign with Rahul Dravid
Marketing21 May

Salesforce India Introduces AI-Powered Agentforce Campaign with Rahul Dravid

Salesforce kicks off the second phase of its collaboration with cricket legend Rahul Dravid, unveiling a compelling new campaign centered around Agentforce, its AI-powered business solution.…

Swiggy Launches ‘Drops’ — Limited-Time, Exclusive Dishes That Create Culinary Buzz
Marketing20 May

Swiggy Launches ‘Drops’ — Limited-Time, Exclusive Dishes That Create Culinary Buzz

Swiggy, India’s leading on-demand convenience platform, introduces ‘Drops’, a fresh feature that blends food delivery with exclusivity and excitement. With ‘Drops’, users can now experience limited-edition…

Mars Wrigley Commits 30% Turnover to Sales & Marketing in India to Accelerate Growth
Marketing19 May

Mars Wrigley Commits 30% Turnover to Sales & Marketing in India to Accelerate Growth

Mars Wrigley India, one of the most recognised names in the global confectionery industry, doubles down on its commitment to the Indian market by investing 30%…

Sting® and BGMI Join Forces to Electrify India’s Gaming Scene
Marketing17 May

Sting® and BGMI Join Forces to Electrify India’s Gaming Scene

Sting®, PepsiCo India’s high-voltage energy drink, supercharges the gaming world by partnering with Battlegrounds Mobile India (BGMI), India’s most-played battle royale game. This first-of-its-kind collaboration powers…