Mamaearth

Mamaearth has launched an exciting new digital campaign for its Rice Face Wash, starring Palak Tiwari. The campaign takes a playful, tennis-inspired approach, showcasing the brand’s double hydration formula that promises a radiant, glass-skin glow.

A Fun, Youthful Approach to Skincare

The Rice Face Wash campaign focuses on the hydrating power of rice water and niacinamide, ingredients celebrated for their skin benefits. These key ingredients deliver deep hydration, leaving the skin with a healthy, fresh glow. The film sets Palak Tiwari against a sunlit tennis court, where she brings vibrancy and spontaneity to the screen, embodying the brand’s youthful and confident energy.

The film’s playful vibe highlights Palak’s glowing skin and demonstrates how hydration and glow effortlessly happen.
The tennis court setting mirrors the dynamic, active lifestyle Mamaearth promotes among its target audience.

The Power of Rice Water and Niacinamide

Mamaearth’s Rice Face Wash isn’t just a skincare product; it’s a powerful combination of ingredients that offer visible results. Rice water, a staple in beauty rituals for centuries, is known for its skin-brightening and hydrating properties. The addition of niacinamide further boosts the formula, helping reduce skin irritation while providing a smooth, even complexion. These ingredients create a double hydration effect, making the Rice Face Wash perfect for those seeking a radiant, healthy glow.

Snigdha Anand, SVP & Brand Head – Marketing at Mamaearth, explained the idea behind the campaign:

“With this campaign, we wanted to take a fun, youthful approach while landing the strong message behind the Rice Face Wash—hydration and glow backed by the power of rice water and niacinamide.”

This campaign combines skincare benefits with a fun, relatable narrative, helping consumers easily incorporate essential ingredients into their daily routines.

Palak Tiwari: A Vibrant Brand Ambassador

This campaign marks Palak Tiwari’s second collaboration with Mamaearth, following her success in promoting the Ubtan Face Wash. Palak’s vibrant personality brings youthful charm to the campaign, resonating perfectly with Mamaearth’s young, digitally active audience.

Palak’s natural, effortless style mirrors the simplicity of the Rice Face Wash, a product that promises effective skincare without the fuss. Her association with the brand strengthens Mamaearth’s appeal among young, health-conscious consumers seeking trustworthy, quality skincare ingredients.

A Digital Campaign That Resonates

The Rice Face Wash campaign will be amplified across digital platforms nationwide, reaching out to a young, tech-savvy audience who values easy, effective skincare. The film blends playfulness, energy, and a clear skincare message, compelling anyone seeking a simple yet effective routine to take action.

Mamaearth’s campaign shows that consumers can easily achieve hydration and radiance with skincare products that deliver real results through simple steps.

Mamaearth’s new Rice Face Wash campaign, featuring Palak Tiwari, is a refreshing take on skincare marketing. The campaign highlights Mamaearth’s mission to simplify, improve, and energize skincare with a vibrant setting, playful narrative, and key ingredients like rice water and niacinamide.

For anyone seeking glowing, hydrated skin, Mamaearth’s Rice Face Wash is a product that delivers results with ease.