Aafreen K joins Dentsu India after 40+ videos a month

Dentsu India has appointed Aafreen K as its new Head of Video Production, formalising a role that spans performance creative, brand films and AI-assisted workflows. Aafreen moves from digital agency Wirality, where she was Creative Producer.

At Wirality between March 2025 and February 2026, she built an in-house production team that included videographers, producers, editors and motion graphics artists. She set up the systems that allowed the team to deliver more than 40 UGC, performance and branded videos in a typical month. Her brand work covered shoots and content for MobiKwik, Fastrack, Supertails and Atovio.

01 · Why this hire stands out

The size of the output is only half the story. Aafreen also worked on an integration roadmap for AI-powered creative tools, including RunwayML, Midjourney, Kling and Veo 3. That suggests Dentsu India is looking for operational leadership as much as creative taste.

• Scale: 40+ videos a month across UGC, performance and branded content.
• AI fluency: hands-on roadmap for RunwayML, Midjourney, Kling and Veo 3.
• Range: brand campaigns, educational content, live events and OTT development.

02 · A résumé built across formats

At AAFT Online from December 2022 to July 2024, Aafreen led a team of 10 as Associate Producer and Team Lead. Her teams produced more than 1,000 hours of original content—online courses, promotional videos and social reels—and she took 17 educational courses from concept to completion, including AAFT’s 2023 admissions campaign.

Earlier at Maulsree Studios, she coordinated production for artists such as B Praak, Imran Khan, Raftaar and Arjun Kanungo under Zee’s Supermoon event vertical, along with advertising campaigns and OTT concepts.

03 · What CMOs can borrow

For marketing teams, Aafreen’s career is a reminder that video production is becoming its own growth lever. The volume-plus-AI model she ran at Wirality is a useful template: fix the workflow first, then introduce AI tools where they shorten the path from brief to final cut.

Do map your monthly video formats against the AI tools that can speed them up. Don’t separate performance video from brand video; the same production system can serve both.

Source: Indian Advertising Media & Marketing News – exchange4media

Mad About Marketing Desk The strategists and writers at Mad About Marketing, writing up what we see in the work every week.