Snitch

Fast-rising men’s fashion label Snitch has officially invited media agencies to pitch for its upcoming multi-channel campaign mandate. The brand is gearing up to roll out a high-impact media initiative aimed at amplifying brand awareness, consumer engagement, and sales across India.

The announcement comes from Aninditta Datta, Head of Growth at Snitch, who shared the update on LinkedIn, signaling the brand’s commitment to innovation and transparency. According to her post, Snitch seeks to collaborate with top-tier agencies that can bring strategic thinking and creative execution to the table.

“We’re inviting leading media agencies to submit proposals for our Media Mandate—a bold, multi-channel campaign designed to elevate brand awareness, drive engagement, and boost sales across India,” she wrote.

What Snitch Expects from Media Agencies

Snitch’s call for proposals outlines clear expectations for its next big campaign. The brand is looking for:

A strategic media mix across OOH (out-of-home), Digital, Social Media, OTT, Radio, and Print.

Top-tier media buying and execution strategies that maximize reach and ROI.

Data-driven tracking and measurement tools for performance evaluation.

Creative collaboration that aligns with Snitch’s edgy and youthful brand identity.

This strategic media push will support the brand’s goal of becoming a household name in India’s competitive men’s fashion market.

A New Era of Agency Outreach

Snitch’s move to announce its media pitch on LinkedIn reflects a broader trend in the marketing world. More and more brands are now using LinkedIn as a platform to connect with agencies, shifting away from traditional closed-door selection methods.

Brands like KFC and Atlys have also taken this transparent route in the past, inviting proposals directly from their professional networks. This shift promotes a more dynamic, interactive, and inclusive approach to selecting creative, social media, and PR partners.

Snitch: Reinventing Men’s Fashion

Known for its on-trend designs and digitally savvy approach, Snitch continues to redefine modern menswear for the new-age Indian male. Its bold marketing and branding strategies have helped the brand create a niche for itself in a crowded fashion landscape.