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Akasa Air Partners with Uppercase for Custom, Sustainable Crew Baggage

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Akasa Air

This collaboration brings together two homegrown Indian brands that share a commitment to sustainability, innovation, and employee-centric design.

01 · A Partnership Rooted in Sustainability and Design

This partnership creates sustainable, functional products to enhance crew comfort and mobility, benefiting both employees and the environment.

The collaboration underscores both companies’ dedication to thoughtful design and reimagining their respective industries. Through this initiative, Akasa Air continues to lead in the aviation industry with employee-focused choices, while Uppercase solidifies its position as a pioneer in eco-friendly travel solutions.

Custom-Designed Cabin Stroller and Tote Bags

The custom-designed collection, developed with input from Akasa Air’s crew, includes a cabin stroller with a hard-shell exterior, dual wheels, TSA-approved locks, and smart compartments for essentials like shoes and laundry.. Paired with a matching tote bag, the set offers additional storage and structure for daily crew use.

This bespoke collection offers stylish, efficient, and durable luggage designed for cabin crew’s frequent travel.The trolley and tote set combine innovative design with everyday practicality, ensuring ease of use during busy travel schedules.

Sustainability at the Core

At the heart of this collaboration is sustainability. Uppercase has created the bags using RCS-certified recycled materials, ensuring sustainability without compromising quality. Coutinho emphasized sustainable, comfortable gear for the crew, aligning with Akasa Air’s employee-first approach.

Sudip Ghose, Founder and Managing Director of Uppercase, commented, “At Uppercase, we believe that great design must serve both purpose and people. This collaboration fits naturally, with both brands sharing values of sustainability and innovation.

The made-in-India eco-friendly cabin luggage enhances Akasa Air’s crew experience, marking the start of ongoing sustainability-focused initiatives with Uppercase.

Ayush Shah The strategists and writers at Mad About Marketing, writing up what we see in the work every week.

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