adidas Originals SS25

adidas Originals unveils its Spring/Summer 2025 campaign, “The Original,” celebrating individuality and cultural pioneers. Building on its previous message, “We gave the world an Original. You gave us a thousand back,” this campaign encourages the next generation to forge their own stories and express themselves freely with adidas Originals SS25.

A Tribute to Iconic Style

Directed by Thibaut Grivet, the campaign film spotlights individuality and cultural influence, showcasing three of adidas’ most iconic silhouettes—the Superstar II, Handball Spezial, and Samba OG. These sneakers, known for their distinct designs, have left a lasting mark on fashion, music, and sports, continuously shaping contemporary culture.

Celebrating Self-Expression

adidas Originals’ SS25 campaign highlights how personal style and originality define trends. More than just footwear, these timeless designs empower wearers to embrace their unique identity. Whether paired with streetwear, casual looks, or sportswear, these sneakers continue to inspire creative expression.

Where to Buy

The featured sneakers are available starting at Rs. 9,999 on adidas’ official website, in adidas stores, and at select retailers.

With The Original SS25 campaign, Adidas Originals once again reinforces its influence on global culture. Furthermore, it encourages everyone to celebrate their individuality and make their mark.

adidas Originals introduces its Spring/Summer 2025 campaign, “The Original,” celebrating self-expression and cultural pioneers. Building on its previous message, “We gave the world an Original. You gave us a thousand back,” this campaign encourages the next generation to forge their own stories and redefine what it means to be original.

A Tribute to Iconic Style

Directed by Thibaut Grivet, the campaign film showcases how adidas Originals continues to influence global culture. Featuring three of the brand’s most iconic silhouettes—Superstar II, Handball Spezial, and Samba OG—the film highlights their lasting impact on fashion, music, and sports. Each sneaker represents a different era and movement, demonstrating how these designs transcend trends and remain cultural staples.

More Than Just Footwear—A Statement of Self-Expression

The SS25 campaign goes beyond style; in addition, it’s a movement that promotes individuality and confidence. Likewise, Adidas Originals has always been more than just a sneaker brand; instead, it’s a cultural force that fuels personal expression. Whether paired with bold streetwear, casual outfits, or athletic gear, these sneakers empower wearers to embrace their uniqueness and redefine their identity.

At the same time, in an era where trends change rapidly, Originals remain timeless, demonstrating that true style isn’t about following fashion—it’s about setting it.