Industry
News
The day's marketing and advertising news
Related topics
Follow this topic
Candere Onboards Shah Rukh Khan as Brand Ambassador to Redefine Lifestyle Jewellery
Candere, the contemporary lifestyle jewellery brand from the House of Kalyan, announces Bollywood superstar Shah Rukh Khan as its new brand ambassador. With this iconic partnership,…
Salesforce India Introduces AI-Powered Agentforce Campaign with Rahul Dravid
Salesforce kicks off the second phase of its collaboration with cricket legend Rahul Dravid, unveiling a compelling new campaign centered around Agentforce, its AI-powered business solution.…
Swiggy Launches ‘Drops’ — Limited-Time, Exclusive Dishes That Create Culinary Buzz
Swiggy, India’s leading on-demand convenience platform, introduces ‘Drops’, a fresh feature that blends food delivery with exclusivity and excitement. With ‘Drops’, users can now experience limited-edition…
Mars Wrigley Commits 30% Turnover to Sales & Marketing in India to Accelerate Growth
Mars Wrigley India, one of the most recognised names in the global confectionery industry, doubles down on its commitment to the Indian market by investing 30%…
Sting® and BGMI Join Forces to Electrify India’s Gaming Scene
Sting®, PepsiCo India’s high-voltage energy drink, supercharges the gaming world by partnering with Battlegrounds Mobile India (BGMI), India’s most-played battle royale game. This first-of-its-kind collaboration powers…
Lay’s® Celebrates Earth and Farmers with ‘Mitti Ki Chitthi’ and Soil Regeneration Initiatives
Lay’s®, one of India’s most loved potato chip brands, pays a heartfelt tribute to Earth and the farmers who nurture it with its new initiative ‘Mitti…
Bisleri Teams Up with Mission: Impossible – The Final Reckoning for Limited Edition Bottles
Bisleri International sets the stage for an action-packed summer with the launch of its limited-edition bottles in collaboration with the global blockbuster franchise, Mission: Impossible –…
AB de Villiers Joins Sneaker LAB as Brand Partner in Style and Sustainability Push
Global cricket icon AB de Villiers takes a fresh stride off the field by partnering with Sneaker LAB, a brand renowned for blending sustainability with sneaker…
TRAI Releases Key Satellite Spectrum Recommendations, Aims for a Level Playing Field
The Telecom Regulatory Authority of India (TRAI) has taken a major leap forward in shaping India’s digital future by releasing its much-anticipated recommendations on satellite spectrum.…
boAt and Blinkit Serve a Cheeky Reality Check This Mother’s Day: Real Gifts, Not Just Likes
This Mother’s Day, boAt and Blinkit team up to launch a witty, straight-talking campaign that hits Gen Z right where it hurts—the Instagram feed. Titled like…
Britannia Industries Reports Strong Revenue Growth, Appoints Varun Berry as CEO
Britannia Industries Limited announces a major leadership update and a strong financial performance for the fiscal year ending March 31, 2025. The company appoints Varun Berry…
PepsiCo Partners with AWS to Accelerate Global Digital Transformation
PepsiCo has officially entered a multi-year strategic agreement with Amazon Web Services (AWS) to supercharge its enterprise-wide digital transformation. This landmark partnership reflects PepsiCo’s deep commitment…