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Birla Estates Scores Big with a Purpose-Driven T20 2025 Campaign
Birla Estates’ T20 2025 campaign is a masterclass in purpose-driven marketing. As a result of seamlessly blending India’s twin passions—cricket and homeownership—the brand creates an emotionally…
Lloyd Brings Back DeepVeer to Beat the Heat with Stunnair ACs
As summer temperatures soar past 40°C across several Indian states, the demand for air conditioners is skyrocketing. Major players like Blue Star project sales of over…
Britannia Launches ‘A-Eye’ Pilot with WPP and Google to Empower Visually Impaired Shoppers
Britannia Industries has unveiled ‘Britannia A-Eye’, an innovative pilot project developed in partnership with WPP and Google, designed to make retail more inclusive for the visually…
Snitch Opens Pitch for Bold New Media Mandate to Elevate Brand Presence
Fast-rising men’s fashion label Snitch has officially invited media agencies to pitch for its upcoming multi-channel campaign mandate. The brand is gearing up to roll out…
How Zepto Pulls Off 50+ Ads in 6 Months Without Breaking the Bank
In the fast-paced world of quick commerce, Zepto has emerged as a master of speed—not just in delivery, but also in advertising. Since its launch in…
Coca-Cola India and Hockey India Join Forces to Empower Women in Hockey
As part of its ongoing commitment to women’s empowerment, Coca-Cola India, through its foundation Anandana, has launched a powerful collaboration with Hockey India under the umbrella…
Oven Story Turns Pizza Boxes into a Six-Hitting Challenge for IPL 2025
Oven Story is bringing the ultimate cricket experience to pizza lovers this IPL season! In partnership with Indian cricketer Abhishek Sharma, the brand has introduced its…
adidas Originals SS25 Campaign Champions Individuality and Self-Expression
adidas Originals unveils its Spring/Summer 2025 campaign, "The Original," celebrating individuality and cultural pioneers. Building on its previous message, “We gave the world an Original. You…
Heineken Selects WPP as Global Shopper Marketing & Commerce Partner
Heineken® has appointed WPP as its global shopper marketing and commerce partner, strengthening their long-standing collaboration. This partnership covers Heineken’s iconic portfolio, including Heineken®, Heineken® 0.0,…
Haldiram’s: The Rs 13,000 Crore Snack Empire That Thrives Without Advertising
Haldiram’s has built an unparalleled legacy in the Indian snack market, becoming a household name without relying on flashy advertisements or celebrity endorsements. Unlike its competitors—Bikaji,…
The Rise of Dark Social: How to Track and Leverage It in Marketing
Understanding Dark Social Dark social refers to the sharing of content through private channels like email, messaging apps, and direct messages on social media. Unlike public…
How Brands Are Using Web3 to Create Decentralized Marketing Strategies
Using Web3 to Create Decentralized Marketing Strategies represents the next evolution of the internet, characterized by decentralization, blockchain technology, and user ownership. Unlike the traditional Web2 model,…