For brand leaders
MarketingWhat marketing teams are doing, and why StrategyPositioning, planning and the thinking behind the work
Celebrating the work
BrandsThe brands making news, and the moves behind them
Craft
AdvertisingTV, outdoor, print and online Content MarketingEditorial, video and storytelling for brands
Channels
MediaWhere the money goes: TV, digital, print and outdoor Influencer MarketingCreator partnerships that hold up
Industry
NewsThe day's marketing and advertising news ResearchData and surveys on brands and marketing
Browse
All topicsEverything we cover, grouped

Oven Story Turns Pizza Boxes into a Six-Hitting Challenge for IPL 2025

Written by
Published
Reading time
2 minutes
Filed under
Oven Story Turns Pizza Boxes into a Six-Hitting Challenge for IPL 2025

Oven Story is bringing the ultimate cricket experience to pizza lovers this IPL season! In partnership with Indian cricketer Abhishek Sharma, the brand has introduced its delicious 2X Cheesy Pizzas along with an exciting cricket-themed pizza box. This interactive packaging lets customers play a mini cricket game, where smashing six sixes can win them free pizzas for a year with Pizza Boxes !

01 · Cricket Meets Pizza in a Fun Challenge

In a viral Instagram video, Abhishek Sharma gears up to hit six sixes, only to find himself taking on the challenge right on Oven Story’s cricket-themed Pizza Boxes . This innovative concept blends the thrill of IPL cricket with the joy of indulgent, cheesy pizzas, making it a winning combination for fans.

Nishant Kedia, Chief Marketing Officer at Rebel Foods, shares:

“At Oven Story, we believe great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re giving cricket fans something extra to cheer for this IPL season. And the chance to win free pizzas for a year? That’s just the cherry on top!”

Cricketer Abhishek Sharma adds:

“IPL is all about high-energy moments, big hits, and non-stop excitement—just like Oven Story’s pizzas! I love how this campaign brings cricket and food together in such a fun and interactive way. Can’t wait to see fans take on the six sixes challenge!”

02 · How to Win Free Pizzas for a Year?

Oven Story’s IPL 2025 contest is simple and exciting. Here’s how you can participate:

Record yourself hitting six sixes in a row using the cricket-themed pizza box game.
Post the video on Instagram and tag @OvenStoryPizza.
Winners will be rewarded with free pizzas for a year!

03 · The Ultimate IPL 2025 Pizza Experience

As part of its IPL 2025 promotion, Oven Story is combining irresistible cheesy pizzas with an interactive cricket challenge, making every order a thrilling experience. Whether you’re watching the match or playing the game, Oven Story ensures you never miss out on the action.

Get your hands on the new 2X Cheesy Pizzas, take on the six-hitting challenge, and win big this IPL season!

Diksha Singh The strategists and writers at Mad About Marketing, writing up what we see in the work every week.

Join the conversation

Your email address will not be published. Required fields are marked *

More in Marketing

Get the next one first.

The updates that matter for your brand, in your inbox. Free, and easy to leave.