Lloyd

As summer temperatures soar past 40°C across several Indian states, the demand for air conditioners is skyrocketing. Major players like Blue Star project sales of over 5 lakh units and a 25–30% growth, while Godrej Enterprises expects a 50% rise in AC sales in FY26. In this competitive and heated landscape, Havells-owned Lloyd is stepping up its game—not just with advanced technology, but with star power.

To lead the charge, Lloyd brings back its most iconic brand ambassadors—Deepika Padukone and Ranveer Singh, affectionately known as DeepVeer. The power couple, who first joined forces with the brand in 2019, make a stunning return to headline the campaign for Lloyd’s high-end AC range, Stunnair. Their comeback marks a strategic move to re-capture consumer attention during the Indian Premier League (IPL) season, a time when brands battle fiercely for eyeballs.

Stunnair: Luxury Meets Intelligence

So, what sets Lloyd Stunnair apart? According to the brand’s website, Stunnair ACs redefine luxury by fusing AI-driven intelligence with high-performance cooling. These smart air conditioners intuitively adapt to their surroundings, adjusting airflow, temperature, and energy consumption in real-time to offer an unmatched cooling experience. It’s no longer just about beating the heat—it’s about doing it smartly and stylishly.

A Celebrity-Powered Strategy

Over the past few months, Lloyd has built a star-studded campaign strategy. The brand first featured Mahesh Babu and Tamannaah, followed by legends like Sourav Ganguly, Mohanlal, and Vijay Sethupathi. Each commercial sticks to a playful theme—guests at a party are so impressed with the AC, they completely ignore the hosts. This humorous yet memorable storytelling reinforces the product’s premium appeal and performance.

Now, with DeepVeer returning as the face of Lloyd, the brand is clearly doubling down on mass appeal and aspirational value. Their chemistry, glamor, and relatability resonate with both urban and semi-urban audiences, giving Lloyd a powerful edge.

Standing Out in a Crowded Market

In a category driven by features, differentiation is key. Lloyd combines cutting-edge technology, premium aesthetics, and celebrity storytelling to stand out. As brands compete for market share this summer, Lloyd’s strategy is clear—win hearts with stars, win homes with innovation.