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Marketing

What marketing teams are doing, and why

Snitch Turns 5 with a Bold Campaign That Blends Humor and Style
Marketing02 Jul

Snitch Turns 5 with a Bold Campaign That Blends Humor and Style

'Snitch Anonymous' Shines Light on Fashion Obsession To mark its 5th anniversary, Indian D2C menswear label Snitch rolls out a witty and original campaign titled 'Snitch…

Coca-Cola Bottles Transform into Star Wars Lightsabers in New Campaign
Advertising30 Jun

Coca-Cola Bottles Transform into Star Wars Lightsabers in New Campaign

 Coca-Cola and Star Wars Unite Luke Skywalker, Darth Vader, Grogu, and The Mandalorian are coming to supermarkets near you thanks to Coca-Cola and Star Wars’ global…

7UP Launches First-Ever Sonic Identity in India to Reinforce Brand Connection
Marketing30 Jun

7UP Launches First-Ever Sonic Identity in India to Reinforce Brand Connection

A Refreshing Leap into Sonic Branding 7UP launches its first-ever sonic identity in India to boost brand recognition and strengthen emotional connections with consumers. 7UP encapsulates…

McDonald’s India (North & East) Cab Branding Campaign Is Unveiled for ‘The Ranveer Singh Meal’
Marketing27 Jun

McDonald’s India (North & East) Cab Branding Campaign Is Unveiled for ‘The Ranveer Singh Meal’

An innovative campaign is launched by McDonald’s India (North & East) to introduce its limited-edition offering, 'The Ranveer Singh Meal'. The launch is marked by a…

OPPO Reno14 Series Campaign: The ‘Aawara Gang’ Story Unfolds
Advertising27 Jun

OPPO Reno14 Series Campaign: The ‘Aawara Gang’ Story Unfolds

A Celebration of Spontaneity and Exploration Is Unveile OPPO India reveals an exciting chapter in its storytelling through the ongoing ‘Live the Aawara Life’ campaign. The…

Publicis Groupe India Launches ‘Screening Time Off’ to Promote Preventive Cancer Care
Marketing26 Jun

Publicis Groupe India Launches ‘Screening Time Off’ to Promote Preventive Cancer Care

Publicis Groupe India has launched 'Screening Time Off' in a significant move to promote preventive healthcare, demonstrating its ongoing commitment to dismantling workplace stigma around cancer…

Myntra’s M-Now Campaign with Sumukhi Suresh, Vihaan Samat Highlights Expedited Fashion & Beauty Delivery
Marketing23 Jun

Myntra’s M-Now Campaign with Sumukhi Suresh, Vihaan Samat Highlights Expedited Fashion & Beauty Delivery

Myntra has launched a new campaign for its M-Now service, featuring popular personalities like Sumukhi Suresh, Vihaan Samat, Sakshi Shivdasani, and Ayesha Kanga. The campaign is…

Britannia Extends a Bold Invitation to Parle Monaco in Pride-Themed Campaign
Marketing23 Jun

Britannia Extends a Bold Invitation to Parle Monaco in Pride-Themed Campaign

For Pride Month 2025, Britannia Good Day biscuits took over The Times of India’s front page with a print ad celebrating LGBTQIA+ pride and inviting Parle…

Virat Kohli Leads Asian Paints’ ‘Apcolite All Protek’ Campaign
News19 Jun

Virat Kohli Leads Asian Paints’ ‘Apcolite All Protek’ Campaign

Asian Paints has launched its new premium interior emulsion, Apcolite All Protek.Asian Paints developed the product with Lotus Effect Technology for durable, aesthetically pleasing surfaces. The…

Snitch Unveils Campaign Showcasing Fast Fashion and Quick Delivery
Marketing19 Jun

Snitch Unveils Campaign Showcasing Fast Fashion and Quick Delivery

Snitch Unveils Campaign Showcasing Fast Fashion and Quick Delivery Snitch, a D2C men's fashion brand, has launched a campaign celebrating the modern man's ability to tackle…

G-SHOCK Teams Up with Vicky Kaushal for the New ‘Rise Above’ Campaign
Marketing18 Jun

G-SHOCK Teams Up with Vicky Kaushal for the New ‘Rise Above’ Campaign

Introduction of the ‘Rise Above’ Campaign G-SHOCK, the iconic Casio watch brand, has launched a new campaign in partnership with Bollywood actor Vicky Kaushal. The campaign emphasizes…

AbhiBus Extends Partnership with Mahesh Babu for Ninth Year
Marketing18 Jun

AbhiBus Extends Partnership with Mahesh Babu for Ninth Year

sAbhiBus, owned by ixigo, has extended its long-standing partnership with Mahesh Babu, which began in 2016, making it one of the longest-running brand-celebrity collaborations in India’s…